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website. The newspaper industry's
pain has largely been caused by the Internet's gain
(online ad spending has been increasing 30%
annually as advertisers continue to migrate to the web).
Blodget wrote, "After another jarring 3.5%
decline over the past six months, print-paper
circulation will drop to about 50 million this
year- the lowest level since 1946 (62 years ago).
That's during a period in which the U.S.
population has doubled, meaning that per-capita
newspaper consumption has been cut in half."
Blodget has many more
details on the insurmountable problems newspapers face,
so check out the entire article
in you are interested in this topic. |
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In a
related note, a couple of week's ago Madison,
Wisconsin's Capital Times became the
first notable daily paper to stop the presses and move
entirely to the web. The paper's editor emeritus Dave
Zweifel told Channel3000.com
"I never thought this time would come during my
career." Editor Paul Fanlund said that it
was a tough move, but a move that made sense for an
industry that's struggling nationwide. The Capital
Times is reportedly down to a daily circulation
of only 17,000. "How can we still be relevant if we
have so few printed copies, particularly in a market of
this size?," Fanlund said.
(Posted
May
13, 2008) |
