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The Lowdown



July 11, 2008 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson (Editor/Publisher)

 

The 2008 GeoDomainExpo officially got underway last night in Chicago with a wall-to-wall crowd packing the welcoming cocktail party at the W Hotel - City Center (part of the room can be seen in the photo below). The turnout was truly stunning especially when you consider that the dates and location for this show were not announced until we did it May 20 - just 7 weeks ago! Equally remarkable is the fact that this show is devoted to just one sector of the domain industry - geo domains - yet managed to draw a crowd on par with the last two general interest domain conferences.

The crowd was not only large, it was loud. The high volume level produced by animated conversations throughout the hall generated an atmosphere crackling with electricity. A lot of the excitement stems from the fact that falling PPC rates have caused interest in domain development to hit an all time high and development is what geo domain owners (especially those who are Associated Cities members) are all about. In fact our current Cover Story on AC co-founder Skip Hoagland is devoted to that topic. This week's seminars will center on how to develop geo assets and turn them into profitable businesses. That theme appeals to just about all domain owners, whether they own geos or not.

While the cocktail party was the official kickoff for the Expo, there was actually a round of seminars earlier in the day. A major benefit of Associated Cities membership is that you get into a private series of informational sessions held in the afternoon before the public Expo opens with the evening mixer.

Just before noon, Associated Cities chairwoman Jessica Bookstaff (PigeonForge.com and Durango.com) welcomed members to Chicago and introduced the first of five private seminars that ran right up to the start of the evening cocktail party. A scene from the first of those, devoted to how you make money with a geo website, is shown in the photo below. Scottsdale.com's Fred Mercaldo is at the podium and you also see on the dais (left to

Jessica Bookstaff
Associated Cities Chairwoman

right) moderator Dan Pulcrano (Boulevards New Media), Natalie Lambert (Castello Cities Internet Network) and Pat and Michael French (Santa Fe.com).

Today's schedule begins with 10:30am State of the GeoDomain Industry comments from Ms. Bookstaff and Dan Pulcrano. The keynote address from local media expert John Kelsey of the Kelsey Group follows at 11. I'll be giving a brief talk at the noon luncheon then join attendees for the three afternoon seminar sessions that round out the day. 

Tonight's cocktail party/buffet dinner will feature a book signing by Wall Street Journal reporter David Kesmodel who recently released his book, The Domain Game, to rave reviews. The night continues with a big TrafficZ.com party at a local nightspot that will run from 9pn into the wee hours of the morning. I'll try to turn in early enough to get a Lowdown item covering today's activity posted in this space Saturday morning (wish me luck with that)!
(Posted July 11, 2008)


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