|
Some
might be surprised that Latona has muscled his way
into a place among the major players in the
aftermarket, but I am not. He has always been a masterful
marketer, arguably the best in the business.
He knows domains and he has been steadily selling
high ticket names though a regular newsletter to
his opt-in subscribers.
In announcing his new
role at T.R.A.F.F.I.C. on his blog
today, Latona wrote "I have a plan on how to
make the names we are listing really stand out
from the crowd but it would be silly for me to
tell you guys about that here with competitors
watching." You can bet he will come up with
some new wrinkles. As the headline on his announcement
said, "said it was a matter of "Go
Big or Go Home." Latona tends to go big. |
