|
Peter
Chernin
President, News Corp. |
Fortune
Magazine article this week, News Corp.
President Peter Chernin talked about that. Chernin
said an advertiser recently told a sales rep from News
Corp's MySpace.com to come back when the social
network has a “Super Bowl level” event. What
the advertiser failed to recognize, Chernin said, is that
the MySpace home page has as many viewers every day
as the Super Bowl has once a year.
Chernin indicated that
despite their off the chart traffic, MySpace currently has
a hard time getting decent prices |
|
for ads displayed on the site
that currently relies heavily on Google for
monetization. Chernin said ,"The answer may be to
look beyond banners and text ads. What drives ad
prices is scarcity and the place that is most promising is
probably in video. By definition there’s more
scarcity in video, and there’s even more scarcity in
premium video.” Video, of course, is also a format that
TV advertisers like those who flock to the Super Bowl can
relate to.
|
Chenin said mobile
is also attractive because it is by far the most
penetrated device on earth. “So it’s this
enormous distribution platform, but by definition
you’re not going to be watching |
|
two-hour movies,"
Chernin said. "It’s going to be interesting
to see people develop uniquely mobile content."
However he also believes it will take a long time
for mobile specific content to develop into a
major force.
One
other note today; Rob Grant (who was
featured in our April
Cover Story) was a guest on Domain
Masters on WebmasterRadio.FM
Wednesday night (July 23). In the interview
conducted by Moniker's Victor Pitts (who
was guest hosting the
show for Monte Cahn), Grant
talked about the unique attributes of real
estate and geo related domains and their future on
the web. Grant is a licensed real estate broker in
upstate New York and has the world's best
collection of .com real estate related domains.
(Posted
July
25,
2008) |
Rob
Grant |
|
