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The Lowdown



Dec. 16, 2008 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson
(DN Journal Editor/Publisher)
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Major trademark holders and national advertisers are calling on ICANN to stop, or at least slow down, its plan to roll out an unlimited number of new global TLDs in 2009. Last night 

Broadcast & Cable magazine reported that the Association of National Advertisers (ANA), in a letter to ICANN CEO Dr. Paul Twomey, called the proposal premature and counterproductive. ANA represents 9,000 brands that spend $100 billion annually on advertsing and marketing. 

ANA Executive VP Daniel Jaffe said, "Presently, ANA’s members expend substantial sums of money monitoring domain name abuse, defensively registering domains (sometimes in the hundreds or even thousands) and prosecuting squatters and other violators. 

These new costs are likely to escalate substantially" if ICANN moves forward with its plans. Jaffe added that ANA does not think ICANN has shown a demand that justifies the "massive burdens" the plan would impose and should reevaluate the plan. 

Also Monday, the Internet Commerce Association (ICA), a trade association representing domain owners, sent a detailed letter to ICANN registering its own reservations about the introduction of new gTLDs. Like ANA,  the ICA thinks the process is being moved along much too quickly given the high stakes involved. ICA Legal Counsel Phil Corwin wrote "ICANN has not provided sufficient time for review of and comment upon the draft gTLD Applicant Guidebook and should provide a comment period of no less than sixty days following publication of the next revision, and should also consider a third comment period if considerable controversy or questions persist."

My opinion, as I have stated in the past, is that there is no need or demand for new gTLDS, especially since the new TLDs already introduced by ICANN (including .info and .biz

Phil Corwin
ICA Legal Counsel

remain under utilized years after their rollouts. The primary motive for the rollout seems to be opening up a new revenue stream for ICANN who will collect six-figure fees for each new extension they approve.

Monday was a busy day for the ICA. In addition to filing their new gTLD letter with ICANN, the domain industry trade association released ts 2008 Annual Report. The document details what the organization accomplished in 2008 and 

what is in store for 2009 including new initiatives and elections aimed at broadening the ICA's base. As you know, I support the ICA. It is my firm belief that unless domain owners find the will to band together and fight escalating attempts to usurp their rights, they will continue to be easy targets for those seeking to separate them from their assets.
(Posted Dec. 16, 2008)


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