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This week
many of the world's top media and advertising executives
gathered in New York for the AlwaysOn OnMedia
conference. KMPG
surveyed 200 of those industry leaders to see what they
thought were the most disruptive forces in media
today. Joe Walsh broke down the results in his
Online Media Daily column
today. 49% of the respondents cited the downturn
in ad spending, followed closely, at 40%, by
the rise of smartphones that have essentially
become pocket computers. Rounding out the top
three at 38% was the thinning
of "old media" through bankruptcies and
closures (38%). Participants
could make multiple choices from among six trends that
also included Internet penetration opening |
 Mobile
phones that double as
pocket computers are changing
the global media landscape |
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up global markets (cited by 25%);
the failure of social networks to monetize as
expected (18%); and smartphones' potential for location-targeted
content, advertising and marketing (17%). KPMG
partner Brian Hughes said "everyone is
beginning to realize the power of handheld phones
to become portable PCs in the future, so I think views are
tempered by the economic climate, but not by the opportunity."
Hughes added that 87% of those surveyed say media
companies will shift more content to mobile devices
in the next two years.
Walsh
wrote that, "Despite the emergence of newer options,
search is still considered to be easily the most
effective form of online advertising. Nearly half
of those surveyed identified search as the most
efficient format, followed by interactive (21%),
online partnerships (11%), email advertising (6%)
and banner advertising (5%).
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Scene
from the live auction at
DOMAINfest Global in Hollywood, CA
Jan. 29 |
One
other note before we head into the weekend. The DOMAINfest
Global silent online domain auction run by Moniker.com
and SnapNames closed Thursday with over $480,000
in sales. Added to the $128,000 in sales
from their no/low reserve live auction at the show
and the $665,000 take from the main live
auction at the conference, their total came in at
just over $1.27 million.
They
had certainly hoped to do better but that is still
a sizeable chunk of money spent on domain names
considering how bad things are in the financial
markets. Also on the plus side, no bailout
money was used to make the purchases! |
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Speaking
of DOMAINfest Global, we are currently working on
our comprehensive conference review article
and we expect to have it completed and posted this
weekend. You will find an introduction and link to
the article on our home page once it has been
published (those who have signed up for our free
email
update/newsletter service will
get an email notice when the article is up).
Incidently, a new newsletter will also go out
shortly with the main item being a special preview
of the Domainer
Mardi Gras conference coming up later
this month in New Orleans.
(Posted
Feb.
6, 2009) |
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