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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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I
received some interesting news and information
about
Oakville.com
from developer/company president Richard
Douglas that makes a pretty good case
study on how to efficiently build and
promote a geodomain website. Oakville,
Ontario is a Canadian city of
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165,000
people (part of the greater Toronto
area) located on the shores of Lake
Ontario. If you are a sports fan you
will be hearing a lot about Oakville
next month when the city hosts the 2009
RBC
Canadian Open golf
tournament.
In a
mutually beneficial marketing move,
Oakville.com worked out an arrangement
with the
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Royal
Canadian Golf Association to promote
the PGA tour event on its popular
city site. Douglas said Oakville.com has
been attracting 1,000 visitors a
day and with a flood of visitors coming
to Oakville for he tournament July
20-26 at Glen Abbey, that
number is sure to spike in the days
ahead. Oakville.com is going out of
their way to attract them by posting
maps for tournament parking locations,
ticket information and event details
that will be updated throughout the
competition. The site also has a
directory of Oakville
hotels. |
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Photo
of Oakville's Lake Ontario
waterfront
from Oakville.com. |
Though
the tournament will give
Oakville.com a chance to
showcase itself to visitors,
Douglas said those who live in
Oakville have already come to
rely on the site for its
combination of interesting
articles, classifieds, and job
listings. The site also has
an Oakville
restaurants guide
that has helped many discover
new dining favorites and events
calendars that keep residents
abreast of everything happening
in the city.
There
is also a story behind how the
site itself was built. Douglas,
who is |
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the
CTO of the biggest web hosting
company in the Bahamas, SecureHost.com,
said his team there built a custom
platform specifically for geo
domain development and
Oakville.com is the first of
about 100 domains that
they are building into fully
developed city guides. |
The
completely automated Oakville.com
site now has about 3,500 pages and
has unique content added every day.
Douglas said "We have engaged the
community through social media and by
posting their articles and photos on the
site." Douglas shares more
information about his mass development
platform in a blog he writes about geo
domain development and SEO
techniques at TooManySecrets.com. |
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(Posted
June
30, 2009) |
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For
all current Lowdown posts - Go
Here
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We need your help to keep giving domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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