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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

You may remember a post from May  when I told you about the owner of Atlanta.com, Skip Hoagland, moving to hire reporters  away from the long established local newspaper, the Atlanta Journal and Consititution. Another key player in the geodomain space, Castello 

Cities Internet Network, led by brothers Michael Castello and David Castello, has just made a creative move of their own that promises to bring more local readers to their thriving PalmSprings.com site. 

Rather than raid local publications for talent, the Castello Brothers have forged a win-win partnership with Bob Marra, the well-known owner of three popular local publications; The Public Record, Wheeler's Market Intelligence  

Michael Castello & David Castello
Castello Cities Internet Network
 

and Travelhost Magazine Palm Springs & Desert Cities. Marra has agreed to write a new weekly column, The Palm Springs Valley Business Update with Bob Marra for PalmSprings.com and in return the site will promote his print publications. 

Bob Marra

While Marra will benefit from exposure to PalmSprings.com's global Internet audience, the site will gain fresh weekly content from a local leader who will bring his own well established following to PalmSprings.com. With this move, PalmSprings.com also serves notice that it is now more that just a tourism oriented site - the foundation has been laid to grow it into an influential media platform.

David Castello noted "Bob is a frequent speaker at all Tourism Bureaus, Visitor Bureaus and Hotel Associations including Palm Springs, Palm Desert, Cathedral City, Rancho Mirage, Indian Wells and La Quinta.  He usually gives the "State of the Local Economy" talk at city luncheons and is also a founding member of the Coachella Valley Economic Partnership (CVEP)." 

With so many people migrating from print to the web Marra is obviously one of the forward thinking commentators who understand the importance of expanding their personal "brand" online. The importance of doing that was underscored in an article published in the New York Times yesterday. The piece by Brian Stelter, Web Traffic (or Lack of) May Be a Reason for a Columnist’s Dismissal, reported that the Washington Post is believed to have dropped long-time columnist Dan Froomkin because fewer people were reading his column online.  In an analysis of Mr. Froomkin’s departure, The Washington City Paper called it a historical marker for The Post, “the first time that a major personnel decision has hinged so squarely on Web hits.”

No need to feel sorry for Froomkin though - he has already found a new job. He was promptly snapped up by the popular web only publication, the Huffington Post, where he will write regular dispatches and manage four reporters in Washington. 

In other notes today, registration has opened for the 2009 Domain Convergence conference that will be held in Toronto, Canada at the Radisson Admiral Habourfront Hotel August 13-14. This will be the second outing for the event that debuted last year in Niagara Falls, Ontario. those who register before July 20th can save $100 off the standard fee of $749.

Domain Convergence, the only event in Canada of its kind, was founded by Frank Michlich who noted “Not only do attendees get the opportunity to learn from world-renowned 

industry experts, but they also have the chance to network with other domainers and pursue profitable relationships that would otherwise be impossible to develop.”

Frank, as you may know, co-founded DomainNameNews.com with Adam Strong and Adam is celebrating some big news of his own. He and his wife Angie welcomed their second child, Grant Nathaniel Strong, to the world Saturday afternoon, just after 5pm. Grant, who weighed in a 6 pounds, 6 ounces, joins older brother Blake in the Strong household. Our congratulations to Adam and Angie on this very special event for their family.

Vivian Tran

Last but certainly not least, Friday was marketing and communications whiz Vivian Tran's last day at Oversee.net (parent company of DomainSponsor, SnapNames and Moniker.com). Vivian decided to go back to school to get her MBA and she will do it at one of the nation's top business schools, Emory University's Giozueta School of Business in Atlanta

I was in touch frequently with Vivian over the past few years and always looked forward to seeing her smiling face at Oversee's DOMAINfest Global conferences. She is a brilliant, talented young woman whom I have no doubt will make a big splash in the business world when she is done at Emory. 

Many of Vivian's former duties at Oversee will be handled now by Oversee's Creative Manager Jennifer McKay.

(Posted July 13, 2009) 


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