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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Big Week for DevHub as They Celebrate a T.R.A.F.F.I.C. Award Nomination, New Partnerships With Meebo & Priceline and Passing 1 Million Visitors on Their Network

DevHub, who is one of only two companies that were nominated this week for a T.R.A.F.F.I.C. Award for "Best New Monetizing Solution," tells us they reached a couple of special milestones this month (the T.R.A.F.F.I.C. Award winners will be announced at the T.R.A.F.F.I.C New York conference coming up October 26-29. Trellian's Above.com was also nominated in this category). DevHub was also one of the five companies we profiled in our March 2009 Cover Story called "The Next Big Thing in Domain Monetization?: New Companies Are  Making the Dream of Affordable Mass Development a Reality". 

Company co-founder Mark Michael told us the company reached profitability August 8 and hit a new high water mark for traffic with over 1.1 million visitors across their network. "Within six months of launching, we have struck a number of exclusive partnerships and integrated a slew of monetization tools including: job listings, local business listings, property listings, all 8 of the major affiliate product networks and premium text ads," Michael said. 

On Wednesday the company launched their most recent partnership with Meebo which enables site creators on the DevHub platform to 

Mark Michael
DevHub Co-Founder and Senior VP

instantly drag-and-drop chat functionality on their sites. The same day they also launched a partnership with Priceline enabling travel-related sites created on DevHub to easily incorporate hotel, airline and car rental offers.  

Michael said more new features will be coming in the next few weeks including their DevHub Community. "It will enable ‘DevHeads,’ to communicate and share tips with one another," Michael said. "We designed DevHub to be a dynamic platform so that as our publishers demand more we have a platform they can scale with."

After launching in February, DevHub has grown to an active base of over 25,000.  Michael said "This community of publishers use DevHub's site creation tools and monetization modules (of which DevHub has exclusive partners and

premium revenue streams) to easily create niche-focused topical sites, which publishers receive a majority share of all revenues generated from their sites."

Michael added, "As opposed to site building tools for a community, a small business, or vanity-personal website (already addressed by the likes of a Weebly or Yola), the DevHub platform is optimized for publishers who want to create sites that attract commercial intent-based users.  These type of users are much more valuable than the casual Internet surfer as they are looking for information on or are ready to purchase a service or product, resulting in a higher likelihood of revenue-generation activity (think revenue per user difference between Facebook versus Google)."

(Posted August 28, 2009)

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