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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Domain Aftermarket Options Are Expanding As Industry Players Launch New Sales Platforms 

At a time when the recession is causing many industries to contract new players are crowding into the domain aftermarket space. Francois Carrillo, who operates the popular news headline aggregator, Domaining.com, just launched the first iteration of a new marketplace at 

BargainDomains.com today. This site introduces some interesting new twists. They only accept domains that are priced no more than 30% of the appraisal value returned by another of Carrillo's sites - Valuate.com - a clever way to drive more traffic to Valuate.com. BargainDomains.com will charge a 15% sales and escrow commission and require a short 15-day sales exclusivity window. 

 

There is no charge to list domains but to be accepted names will have to appraise at Valuate.com for at least $500 and be listed for sale at no less than $100. Also, submissions are limited to no more than five per person in a 30-day period. BargainDomains currently does not accept adult, gambling or trademark related domains, IDNs, and domains with hyphens or numbers.

In another smart cross-promotional move, Carrillo said newly listed domains will start be being featured in a Domaining.com newsletter sent exclusively to premium members who pay a $50 annual fee. The next day they will be listed in the free Domaning.com newsletter sent to regular subscribers, then on the third day they will be listed on Domaining.com's home page. Unsold domains then make their final move to the BargainDomains.com website one week after they are listed.

Another new domain marketplace, NoktaDomains.com, was just launched a few days ago by Nokta Internet Technologies, a company that has sold more than 1,100  domain names over the past eight years, including TripleCreditReport.com for $260,000 and FreeCreditReport.co.uk for $300,000.

Nokta says it has a searchable catalog of over 200,000 high quality, commercially focused, generic keyword and premium domain names for sale. To find a particular domain name in the inventory, you can use the “Advanced Search” option with any keyword, phrase or domain name. More than 40,000 domains are listed as Fixed Price Bargain Domains available with the “Buy Now” option. The rest of the inventory is based on negotiation, an “Offer-Counter Offer” system which enables you to contact the seller if needed. NoktaDomains said they also have a team of Domain Consultants available around the clock. 

Nokta previously had their names listed for sale at a number of different marketplaces. A company representative explained why they decided to build their own sales platform. "By having our own marketplace, customers can access the whole portfolio and follow promotions, news and deals we offer. We know our portfolio better than anyone else, so we can offer the most appropriate domain name to customers with the right pricing. Moreover, through Noktadomains.com, the customer can buy our domain names with without paying any commission or transfer fee."

For the time being, Nokta is listing only domains that they own for sale. However that may change. They said, "We are very interested in further collaboration with other marketplaces and individual domain owners. We believe that our appraisal and 

sales experience would be very useful to our future partners for both domain acquisition and sales. Once our marketplace is technically developed enough, we would be selling other portfolios as well.”

Still another aftermarket solution is expected to be unveiled in the next week or two. In our Lowdown item yesterday about domains being jointly developed by T.R.A.F.F.I.C. Co-Founder Howard Neu and the Rodan Media Group, Rodan spokesman Danny Pryor said they are about to launch a new domain sales site at BestDomainsWebsite.com. Pryor said, "Domain investors and prospectors will have the opportunity to view the domains for sale, view the search metrics related to keywords in the domain name itself and view a screen shot of the domain."

(Posted Nov. 19, 2009)

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