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Ad
Spending Recession Coming to an End? New Survey of Over
1,000 Global Business Leaders Indicates a Turnaround May
Be at Hand
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Ad spending has a huge impact
on the revenue streams on both companies and
individual investors in the domain space. The
amount you make from PPC, affiliate marketing
and direct |
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advertising
sales are all impacted by how much money
businesses around the world commit to their ad
budgets. The severe recession that has enveloped
the globe over the past year has, or course,
walloped ad revenues for most media outlets
(online platforms did fare much better
than traditional media, but still saw a
decline). With a New Year approaching
just over three weeks from now everyone is
hoping to see things rebound in 2010 and
a new survey of more than 1,000 global business
leaders conducted by StrongMail
strongly suggests that will happen. |
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MediaPost.com's
Joe Loechner broke down the results from the 2010
Marketing Trends Survey. It showed business owners
are becoming more optimistic about business conditions
and plan to increase online ad spending as a
result. 50% of the respondents said they expect
their customers to spend more in 2010. 23%
expect them to spend the same and only 8% believe
their customers will spend less.
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As
a result, 48% of those surveyed said they
plan to increase their overall marketing budgets
next year. According the survey the biggest
beneficiaries of those extra dollars will be Email |
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marketing
(69% plan to spend more in this area), Social
Media marketing (59% expect to boost
spending here) and Search marketing (with
42% planning to pour more money into SEO
and PPC). The biggest losers are Events (44%
plan to spend less on trade shows and events)
and Direct Mail (42% expect to cut
spending here).
It
looks like just about everyone is getting
on the Social Media bandwagon. While 59% said
they will spend more on social media marketing
only 3% expect to cut back here (the best
figure in any ad spending |
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category).
Respondents listed the biggest benefits of
social media marketing as awareness building
(cited by 64%), customer loyalty and
retention (49%) and expanded reach (46%). |
Mobile,
as you would expect, is also expected to see a nice
bounce in 2010 as more people use smartphones to go
online. 22% of respondents said they
planned to ramp up mobile ad spending while only 5%
indicated they would spend less. I
certainly wouldn't be popping the champagne just yet,
but if these advertisers follow through with the
intentions they expressed in this survey, things could
be a good bit brighter for domain owners and
developers in 2010. |
