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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Misadventures in Brick & Mortar Land and WhyPark Charity Auction Opens on New Latonas.com Platform

I'm back after four days of visiting family members in frigid central Ohio where I grew up. It was 15 degrees (with a wind chill that made it feel like 5 degrees) when we arrived there Thursday evening. That really made me appreciate the 83 degrees we had here in Tampa, Florida this afternoon on my first day back home following the trek north. 

The chilly weather in Ohio and doing some shopping in an actual store there (rather than online) did make it feel a little more like Christmas but the novelty quickly wore off. My wife, daughter and I had piled up a cart full of stuff in a department store but when we went to the checkout line it stretched all the way to the back of the store! It was literally the longest line I have ever seen in my life. To save money on payroll, the store decided to open only a few cash registers. We left hundreds of dollars worth of stuff in the cart and walked out rather than wait over an hour for them to take our money. 

I saw several other people who wanted to buy carts full of merchandise do the same thing. Today I was back on Amazon instead, ticking off the final items on my gift list, certain that brick and mortar retail is beyond hope.

There are certainly more important things than shopping at this time of year though and the folks at WhyPark.com obviously haven't forgotten that. Today they opened a fundraising charity auction on a new platform provided by Latonas.com. The event will conclude Friday (Dec. 

18) at 3pm (U.S. Eastern time). The person who places the single highest bid in the auction will get to name the charity that all of the funds go to - a twist that will add some fun and excitement to the event.

The charity auction also gives everyone an early peak at the new Latona's Domain Brokerage and Auction House website. Owner Rick Latona opened this beta version of the site to accommodate the WhyPark auction while simultaneously testing their systems. In a post about the new auction site on his blog 

today, Latona wrote, "What we want to be is nothing less than the Christies or Sotheby’s of intellectual property. Your names deserve a classy representative and this is what we are trying to accomplish." 

I think the Latonas.com site is conveying the image the company wants to get get across. It has an appealing upscale look that will put domains placed on the site in an unusually attractive environment. It will be very interesting to see how this new platform develops in the weeks ahead. 

While we are on the subject of auctions, I'll remind you that the latest monthly Moniker SnapNames Showcase Auction ends tomorrow (Tuesday, Dec. 15) at 3:15pm (U.S. Eastern time). This auction is featuring geo and local search domains. 

Two other specialty auctions featuring one and two-character .biz domains will also be ending later this week. Sedo is offering six one character domains in listings that close Thursday (Dec. 17) at 12 noon (U.S. Eastern time). Those are X.biz, L.biz, N.biz, Q.biz, Y.biz and 3.biz

Meanwhile, the first phase of the TwoDotBiz two-character auctions being run by Pool.com will also be closing Thursday. There are more than 200 domain names still available in this first phase including DR.biz and 88.biz. The next phase of the auction with another set of two-character domains will open on January 4, 2010.

(Posted Dec. 14, 2009)

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