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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sedo and Verisign Teaming Up to Auction Off the Entire Available Catalog of Premium .TV Domains

Sedo announced today that they are teaming up with Verisign (the operator of the .tv registry) to stage an exclusive auction for the entire available catalog of 115 premium .tv domain names. Unlike other premium .tv domains, those sold in this auction will have a 

standard registry renewal fee. The standard fess are significantly less than the hefty .tv renewal fees usually charged for domains Verisign designates as "premium" in their variable pricing structure for the extension. 

The week-long online auction, set to begin April 1, 2010 at Noon (Eastern time) and end on April 8, 2010 at Noon, will offer a broad selection of generic, numeric and geographic .tv domains. The catalog includes Beauty.tv, Bloopers.tv, Business.tv, Cable.tv, Films.tv, Finance.tv, Home.tv, Jobs.tv, and Vacation.tv, to name a few. This marks the first time that these .tv domain names have been offered in a public auction, free of high annual renewal fees.

Sedo's announcement noted "the prevalence of television and video on the internet makes .tv a relevant and desirable extension for many companies and brands. The extension has been successfully used by high profile brands such as MTV Networks and Major League Baseball to extend their reach to targeted audiences and visitors."

Sedo COO Jeremiah Johnston

Sedo's Chief Operating Officer Jeremiah Johnston said, “Descriptive and numeric domains are some of the most valuable and sought-after online destinations and there are many excellent .tv choices in this auction. Sedo is honored to work with VeriSign to give the business community, content creators, portfolio managers, and online marketers the rare opportunity to register these .tv domain names at affordable price points.”

VeriSign’s .tv Product Manager Tom Correia said, “VeriSign is pleased to offer these highly desired .tv domain names through auction. These web addresses have tremendous appeal, as they are industry neutral, with a great number of possible applications for each name. We selected Sedo, an industry leader with a large global reach, to be the auction platform for our first-ever .tv Registry auction.”

(Posted March 16, 2010)

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