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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Agreement Between NameMedia And Register.com Opens Up New Sales Opportunity for Domain Owners

Major registrar Register.com has signed an agreement to join NameMedia’s Domain Listing Service, the AfternicDLS.  The DLS platform is similar to the MLS network for physical real estate, in that it provides a source of liquidity for digital real estate (domain names) that are currently registered but are available for purchase. 

The deal gives Register.com customers access to more than two million domain names currently offered for sale through the DLS service. As a retail focused registrar that primarily serves small to

medium sized business end users, Register.com, one of the world's 10 biggest registrars, will help put domains listed on NameMedia's global distribution network in front of an ideal group of potential buyers. 

Kelly Conlin, NameMedia CEO

Register.com CEO Larry Kutscher said “We are excited to provide our customers with an additional opportunity to buy and sell premium domains. This strategic partnership allows Register.com to couple our award winning customer service with expanded access to the Domain Reseller Marketplace.”

NameMedia CEO Kelly Conlin added, "Register.com is one of the industry’s leading registrars and its addition as a premium promotion partner for DLS will add significant value to Register.com and AfternicDLS customers. Through its global distribution network, AfternicDLS now receives more than 35 million requests each month by consumers looking for a domain name, making it the most productive platform for connecting domain sellers with domain buyers.”  

NameMedia reports that AfternicDLS customers who choose the Premium Promotion option on the site have seen average sales prices of $1,600 - 33% higher than Expanded Promotion listings and 78% higher than Basic Promotion (commission charges vary depending on the promotion level desired).

Domains listed with the Premium Promotion option are distributed to 20 sites. A list of those sites can be found here.  

(Posted April 6, 2010)


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