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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Six and Seven Figure Domain Auction Sales This Week May Help Re-Ignite the Domain Aftermarket

As of Wednesday when our latest weekly domain sales report was released, three seven-figure domain sales had been completed so far in 2010, but all of those were at or just above the $1 million mark (Photo.com at $1.25 million, Flying.com at $1.1 million and Poker.org at an even $1 million). In the past couple of days there are indications that high ticket domain sales are heating up along with the temperature as summer approaches. 

Moniker.com says they have brokered a deal to sell Slots.com for $5.5 million and they expect that sale to close next week. As I write this, Moniker's live domain auction at the DOMAINfest Ft. Lauderdale conference is underway and another domain, Dating.com, has gone for seven figures there - $1.75 million to be exact. Another name, BoardGames.com, went just shy of the half million dollar mark at $450,000

Moniker's Ft. Lauderdale sale attracted mainstream media attention from one of Florida's major newspapers, the Sun Sentinel. An article by Arlene Satchell about the auction and the aftermarket in general was published last night. Though blockbuster sales have always been a rarity compared to the overall market (where hundreds of domains change hands every week at the four and five figure levels) they are very beneficial to the industry at large because nothing draws the general public's attention like a seven-figure domain sale. 

Seven-figure domain sales are starting to 
re-appear. Is this a sign that the domain 
aftermarket is ready to take off again?

Those who have been around for a few years will remember that the news of Rick Schwartz's $1.3 million sale of Men.com in late 2003 triggered a turnaround in the domain aftermarket which had been in a tailspin since the 2000 .com bust. A powerful five year market expansion followed the Men.com sale before the global recession applied the brakes again in 2008. The sales we're hearing about this week could be just what the doctor ordered to rev things up once again.

One other note today - Francois Carrillo (founder of Domaining.com, Valuate.com, BargainDomains.com,  and a number of useful sites) has rolled out yet another valuable free service with a ClosingAuctions feature at Domaining.com (this section has its own tab on the Domaining.com home page). 

The free service shows you domains that will be closing within 24 hours at almost all of the major auction services including Afternic.com, Sedo.com, GoDaddy.com, Latonas.com and BargainDomains.com. Carrillo said AuctionPus.com will be added in the next day or two with SnapNames.com scheduled to come onboard in another week or two. You can sort and filter domains to meet your personal criteria and the service is a great time saver because now you can keep track of what is about to close across the industry's main sales venues in one convenient spot. 

(Posted May 13, 2010) 

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