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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DNW Stats Fills a Major Industry Void With Their New Domain Traffic and Revenue Verification Service +  Some Answers to Our Latest Who Are They? Challenge

Congrats to Andrew Allemann on the launch of DNWStats.com - his very useful new service that brings a trusted third party statistics verification service to the domain industry. Many domains are sold for prices that are based on traffic and revenue statistics provided by the

seller. The problem is has always been that, unless the seller was someone you personally knew very well, there was always a danger that you were being fed inflated numbers (often with falsified documentation). Horror stories abound of buyers taking delivery of so-called "traffic" domains, only to find that once they had paid, the traffic, seller and the buyer's money were all gone with the wind. 

Evan Longoria (Tampa Bay Rays 
All-Star 3rd Baseman) rookie card 
graded mint 9 by Becketts.

To solve the problem, Allemann, who is well known within the industry for his DomainNameWire.com news site, borrowed a page from the baseball card business. To counter the problem of over-graded cards being sold to hapless buyers, trusted third party grading and verification services like Becketts and PGI entered the field to insure that buyers were getting what they paid for. That third party verification also added additional value for legitimate sellers who found they could sell professionally graded cards for significantly more money. 

There is one big difference between the sports card verification companies and DNW Stats and it is a good one - Allemann's service is free. The domain owner just submits the domain (or domains), DNW Stats then gets the statistics directly from the parking company and creates a coded online certificate. The domain owner can then provide the code to potential buyers who can use it to view the verified stats online.

DomainSponsor, NameDrive, Sedo and Skenzo have already gotten on board with  

DNW Stats and I would expect more companies to soon follow because it is a win win for everyone involved in transactions based on traffic and revenue.

One other note today - a follow-up on yesterday's Who Are They? post. We have received IDs on two of the four people we were looking for and helpful hints on the other two. We asked readers to identify for the four guys with Richard Lau (in the white shirt in the photo below taken at T.R.A.F.F.I.C. Vancouver in June). David Bleaman of eBuv.com was the first to identify Shane Martin (2nd from the left below) and Susan Prosser from DomainTools.com followed with the name of Shane's company - Social Media Research

The man standing tall right behind Richard drew the most email. Several readers identified Matthias Kaiser, the Director of European Operations for NameDrive.com. Michael Robrock was the first to spot Matthias. We still don't have IDs on our "bookends" at far left and far right,  but Frank Michlick (who was at the show) provided two good clues saying he remembered that the gentleman on the left owns helicopter.ca and that the dashing young man at the right works with Richard (and that his first name may be Ken). Let's see if someone can fill in the blanks this weekend (if not, I will cheat and get the info for you through back channels so we can introduce you to the rest of the quartet next week). 

(Posted August 6, 2010) 


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