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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Elliot Silver and Jessica Bookstaff Doppelt Expand Their Networks of Well Developed Domain Names  

As I have often expressed I've always thought that it was very smart to develop one or more of your domain names on topics you are passionate about. If you do it well, the potential rewards can dwarf any other form of monetization. Two friends who have been going down that path for several years now, Elliot Silver and Jessica Bookstaff Doppelt, just added new developed sites to their growing networks.

Elliot, as almost all of you know, writes the popular Elliots Blog, where he often details the steps involved in developing his domains. Elliot is a dog lover so he has wisely made dogs one the categories he targets for development. After success with DogWalker.com he just acquired DogGroomers.com and already has an attractive site up and running.

In his press release about the new site Elliot said, "It is no secret that we lavish our dogs with love and attention. We buy them holiday gifts, spoil them with gourmet treats, organize play dates, take trips to the dog park, and pamper them with medicated baths, massages, and designer toys. As a direct result, the pet care industry has experienced growth while most sectors of the economy have continued to stagnate. In 2010 alone, the American Pet Products Association estimates that we will spend a total of $47.7 billion on our pets, $3.45 billion of which will be on pet services, including boarding and grooming."

You have a perfect scenario right there. Elliot has developed a domain on a topic he is passionate about and, equally important, one that has real commercial possibilities because it targets a major market filled with advertisers who want to promote their products and services. 

"When I had the chance to purchase DogGroomers.com a couple of months ago, I jumped at the opportunity," Elliot said. "DogWalker.com now gets around 7,000 visits a month, has over 300 dog walkers and dog walking services listed, and a great deal of information for dog owners and people interested in becoming dog walkers. Likewise, I know that DogGroomers.com will be able to help dog owners find local dog groomers as it allows owners to find a groomer or grooming service by city, neighborhood, or zip code. Once a local dog groomer is located, a searcher can can contact the groomer directly from the site. All indications are that the pet products and services industry will continue to flourish in the years to come, and DogGroomers.com is in the perfect position to be a valuable resource for millions of Americans and their canine companions."

Bandit, the always well-groomed Yorkie 
owned by Michael and Judi Berkens
with two new friends he made at the 
T.R.A.F.F.I.C. Miami
conference in October.
(Photo courtesy of Barbara Neu)

Elliot also has developed geodomains like Burbank.com and Lowell.com. One of his compatriots in that category is Jessica Boosktaff Doppelt who has successful sites at PigeonForge.com, Durango.com and TheVirginIslands.com. Jessica just added Sausalito.com to her portfolio of vacation destinations.

Jessica purchased Sausalito.com from Fred Mercaldo of Scottsdale.com and Red Apple Domains of Scottsdale, Arizona.  Fred said, Our CitiesPlanet project of developing 65 City.com brands has taken all of my time and attention, not allowing me to properly focus on one of my favorite cities in the country, Sausalito, California.  Since Jessica has been both a friend and business associate of mine for years, knowing that it is now under her control and ownership makes me happy.  Her expertise in developing these boutique destination geo portals is proven, and Sausalito.com fits into her network perfectly."

Jessica added, "Im thrilled to bring Sausalito.com our expertise in promoting this unique and popular vacation destination online. Our success with PigeonForge.com, Durango.com and TheVirginIslands.com shows 



Jessica Bookstaff Doppelt
Sausalito.com

an overwhelming and resounding interest in Geo Domains as superior online resources for vacation planning as well as a valuable domain asset.  Sausalito.com has the name recognition that is a natural choice for information about Sausalito, CA and the surrounding San Francisco Bay area.  

Jessica, who has been active in the Internet industry since 1998, said she plans to add the features that are most popular with other destination domains. The focus will be on providing original and updated content to bring new visitors to the site and keep them coming back for more.  Blogs, social media, eNewsletters and local events are the most popular features in addition to the directory of local businesses that help visitors plan their vacation," Jessica said.  

Barbara Neu

One other note today. You may have noticed Barbara Neu's name where we credited her as the photographer on the picture of Bandit earlier in this article. Barbara, who is married to T.R.A.F.F.I.C. Co-Founder Howard Neu, is a terrific photographer as well as the ultimate hostess at every T.R.A.F.F.I.C. conference. I have been privileged to feature a number of her photos over the years. On Wednesday she got the kind of recognition she richly deserves when Owen Frager published a post about her on his Frager Factor blog.

The truth in what Owen had to say about Barbara is readily apparent to anyone who has ever met her or had a chance to see her work. She has a phenomenal photographic "eye" and a unique ability to capture people's personalities in her snapshots. She is a real artist and better yet, one of the nicest, most genuine people I have ever met. I was certainly delighted to see Owen's tribute to her and what she means to T.R.A.F.F.I.C. and the industry at large. 

(Posted Dec. 16, 2010)


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