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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

With DOMAINfest Global 2011 Just Six Weeks Away Show Organizers Release a Major Update on the Big Event

With the 2011 DOMAINfest Global conference just six weeks away, show organizers have released an update on what is in store for the big event at the Fairmount Miramar Hotel in Santa Monica, California Feb. 1-3, 2011. Over 600 domain professionals from approximately 30 countries are expected to attend DOMAINfest.  Details on the agenda and a preliminary list of expert speakers highlighted today's announcement. 

Here is a bullet list of some of the key attractions for the upcoming show:  

•     A keynote presentation by Bob Parsons, visionary Founder & CEO of Go Daddy. An acknowledged marketing genius, he will discuss “Luck & Perspective” where he will share his story to inspire others to improve their businesses and their lives.

Fairmount Miramar Hotel

The site for DOMAINfest Global 2011

•    A fireside chat with Ben Mezrich, author of “The Accidental Billionaires: The Founding of Facebook.” His discussion is even more topical now that Facebook Founder Mark Zuckerberg has been named Time Magazine’s 2010 Person of the Year.

•    The annual PITCHfest contest that gives Internet entrepreneurs a chance to get discovered.

•     Two live domain name auctions, offering simultaneous online real-time bidding, hosted by Moniker.com and SnapNames.com.

•    Panel discussions and interactive workshops with leading experts.

•     Evening networking parties that will carry on the DOMAINfest tradition of providing unique, fun entertainment. 

DOMAINfest also released more information on some of show's panel sessions and the featured panelists:

Acquiring and Monetizing Traffic Using Local, Mobile, Social and Video – Expert panelists will discuss the latest advertiser and publisher trends and techniques in acquiring and monetizing local, mobile, social and video traffic. Featured panelists will include:

  • Massimo Burgio - an expert on international search/social media marketing.

  • Richard Jalichandra - President and CEO of Technorati Media, the largest blog and social media ad network. 

  • Bruce Crair - President and Chief Operating Officer of Local.com.

  • Branden Claisse - Vice President, Business Development, Mojiva, Inc., a mobile advertising firm that runs the Mojiva mobile ad network and mOcean Mobile ad platform.

Opportunities in ccTLDs, IDNs and gTLDs - This session will help both new and advanced domain investors learn how to weigh the opportunities versus risks related to ccTLD, IDN and gTLD domains. Paneilist will include:

Oversee.net CEO & President Jeff 
 welcoming DOMAINfest 
attendees to the 2011 show.

  • Ken Hansen - Senior Director, Business Development for Neustar Inc. (operator of the .US and .BIZ registries).

  • Dr.Jörg Schweiger - a full-time member of the Executive Board and CTO of DENIC eG, the central registry for .de domains. 

  • Daniel Dryzek - Chief Executive Officer and Founder of ddfund.eu, a domain development fund. He is co-organizer of MeetDomainers, a successful event that has been held in Poland & the UK.

  • Daniel Eisenhut - International Business Development Director at InterNetX.  

The Latest/Greatest SEO and SEM Tips – Three highly respected panelists will offer the latest tips and case studies for maximizing the results from SEO and SEM efforts. The speakers will include:

  • Bruce Clay - President of Bruce Clay, Inc.  Since 1996, he has been a recognized leader in the Internet business consulting arena.

  • Danny Sullivan - Editor-In-Chief of Search Engine Land, a leading publication that covers search marketing and search engine news.  

  • Andy Atkins-Krueger - CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients.  

Internet Vital Signs Presentation - Eli Goodman, Search Evangelist for comScore, will share statistical insights on user, keyword and advertising category trends gathered from comScore's Media Metrix suite of products.  

A new feature added to this year’s agenda involves interactive workshops that offer concrete, tactical advice that can be taken home and applied immediately to improve the monetization and value of Internet real estate properties. Attendees are encouraged to bring questions. Workshops and panelists will include:

Domain Monetization Basics from Parking to CPL to CPA - While this session is targeted to beginners and intermediates, advanced domain investors may also learn from the expert panelists. Monetization options will be discussed, including parking, affiliate, lead generation, and content/development models. Panelists will include:

  • Frank Schilling - one of the world’s most respected domainers. He is the Founder and Managing Director of Name Administration, a Caribbean-based company that owns hundreds of thousands of high-quality, generic .com domains.

  • Joerg Schnermann - General Manager, DomainSponsor Europe. He previously was Chief Operating Officer of KeywordDomains.com.

  • Howard Hoffman - founder and President of PPC Income, Inc., the first site to provide evaluations of the major pay-per-click domain parking services for domain owners.

Top Ten Steps to Building a Winning Website – This workshop offers advice on a handful of critical steps related to landing page design, optimizing content, meta tags, on-site offers and forms, user-generated content, and leveraging social media. Featured panelists will include: 

Frank Schilling
will be a featured 
speaker at DOMAINfest Global 2011

  • Jay Berkowitz - CEO of domain monetization company RevenueEvolution.com, Founder/CEO of TenGoldenRules.com, a strategic online marketing consulting business.

Tips and Strategies for Buying and Selling Domains - For buyers, expert panelists will offer advice on where to buy, how to do keyword research, and what factors to consider when deciding on a fair purchase price. For sellers, the panelists will talk about pricing strategies, distribution options, and the escrow and transfer process. Panelists will include:

  • Kathy Nielson - Director of Sales for Sedo who is responsible for overall sales for Sedo in the North American market including all product lines. 

  • Michael H. Berkens - founder and CEO of Worldwide Media, Inc., a domain asset investment company holding a world-class portfolio of over 75,000 premium domain names. 

  • Larry Fischer - a domain expert who specializes in top-level generic domains.  He has participated in some of the largest domain purchases to date, including Home.com, Autoparts.com, Stocks.com, Gadgets.com, and Nursing.com. 

As you can see, DOMAINfest Global is going to have a lot to offer. If you haven't been to DOMAINfest Global before and would like to read more about what the conference entails, you might enjoy our review of the 2010 DOMAINfest Global conference held last January. 

A discounted registration rate of $1,195 for DOMAINfest Global 2011 is available until December 31, 2010. To register, visit http://www.domainfest.com/DOMAINFESTGlobal2011/register.   

(Posted Dec. 21, 2010) 

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