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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Mike Robertson, Jen Sale, Adam Strong, Paul Keating & Bill Vanderent Join Forces As Domain Guardians

In Late January two well-known and widely respected executives from Fabulous.com, Mike Roberston and Jen Sale, announced they were ending their long relationship with the company to start up a domain-related venture of their own. This morning Robertson and Sale revealed what that venture will be - a new company called Domain Guardians that the Aussie duo formed with three other highly experienced industry experts; Adam Strong, Paul Keating and Bill Vanderent

Strong is a veteran domain investor 

Jen Sale and Michael Robertson 
Co-founders of Domain Guardians

who also co-founded DomainNameNews.com, Keating, of Law.es, is one of the most accomplished attorneys in the domain industry and Vanderent was the CIO/CTO of Fabulous.com's parent company, Dark Blue Sea, until last fall. 

Domain Guardians will be an ICANN accredited registrar that will also provide domain estate planning and management services to domain professionals. The team will be launching the company and services at the upcoming ICANN Silicon Valley conference in San Francisco that will run March 13-18, 2011

The combination of Dark Blue Sea alumni, Robertson, Sale and Vanderent, along with Strong and Keating, offers over 50 years of combined experience in the domain industry. Robertson, who served as Fabulous.com's Business Development Director, said ""Working with a group of this caliber is humbling, and we’re all very excited to offer the domain community a comprehensive suite of services that provide real value." 

As one of its key offerings, Domain Guardians has developed a program called Domain Legacy to technically and legally protect and manage domain assets in the event of a portfolio owner’s death or disability. This is a service that many have long wanted to see and now a credible team of trusted industry veterans will provide it. 

Keating noted, "No one lives forever and most domain investors are not planning enough for the future. Managing domains across multiple registrars and monetization providers is a daunting task. It requires a great deal of skill developed on the back of years that may include lost opportunities, missteps and other failures. What will happen to the asset base and income streams when the manager is no longer "there" because of a death or disability? How will our survivors cope in an industry where contacts and experiences are shared by word of mouth?"

Veteran domain professional Adam Strong added, "Like other domain investors, I've thought, 'Who'll take care of my domains when I'm gone?'... I'll be transferring my assets to my loved ones, who unfortunately don't have the skills or desire to continue managing my business. It gives me peace of mind to know that they can trust the 

Attorney Paul Keating
Co-Founder, Domain Guardians

expertise of Domain Guardians to do this for them. Every domain investor with a valuable portfolio should protect the future of that portfolio."

For more information on Domain Guardians, or to arrange a meeting with the team at ICANN, you can send an email to [email protected]

(Posted March 3, 2011 

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