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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Root
Orange's New GeoSkipper Tool Allows Anyone to Display
Website Content Tailored to the Visitor's
Geographic Location - First Customer is Chicago.com
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If
you are a regular reader
you
may recall a story about RootOrange.com
in our December
2009 Newsletter. The company
had come up with a unique new
monetization model that |
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allows
owners of high quality generic domain
names to license use of individual
domains to multiple businesses at
the same time. RootOrange's geo-targeting
technology allows them to funnel a
domain's visitors to a business |
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that
is closest to the visitor's location -
making it a powerful lead generation
tool. As an example, if someone in
Chicago typed in DivorceLawyer.com,
RootOrange can send that visitor to the
site of a divorce lawyer located in
their city. That makes it possible for
multiple business users to buy exclusive
local rights to traffic from domains
in the RootOrange system. |
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Now,
the Root Orange people have come up with a
new twist on their original domain-splitting
idea. It is a new offering called GeoSkipper
that is now in a private beta launch
phase. The company says GeoSkipper is the world’s first plug-and-play tool
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for
website geo-targeting. The
service allows any website to tailor
geo-targeted messaging, prices, deals, or just
about any content on its site to a visitor's geographic
location.
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RootOrange/GeoSkipper Co-Founders Camilo
Acosta (left)
& Frank
Langston presenting
in the 2010 DOMAINfest
Global Pitchfest
competition where Root Orange beat
out
seven other companies to win the People's
Choice Award for Best
New Domain Monetization platform. |
While
geo-targeting technology has been around
for several years, the company says this
is the first time that non-developers
will be able to easily do it themselves.
Co-Founder Camilo Acosta said,
"The same way that Wordpress
made blog and website creation accessible
to the masses, GeoSkipper makes
geo-targeting easy for everyone. With
GeoSkipper, you no longer have to be a Fortune
500 company to do it."
Acosta
added that geo-targeting, like other types
of web
personalization, increases engagement
with |
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web visitors and lead to higher
conversion rates. He said that even
simple changes, like adapting web copy
to each visitors’ city, region, or
country, can have a huge impact on how
long web visitors stay on the site and
whether they make a purchase. |
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GeoSkipper’s
first customer is Chicago.com,
which is using the tool to display its
real estate affiliate module to Chicago
area visitors and flight and hotel
affiliate modules to everyone outside
of Chicago. Chicago.com chairman Josh
Metnick said, “Being able to
target our home page to our visitors’
geographic location gives us a huge
boost in affiliate conversions. It
was a no-brainer once GeoSkipper made it
easy for us."
GeoSkipper
Co-Founder Frank Langston said
the appeal of the technology is not
limited to businesses. “Our first
batch of customers range from
non-profits to e-commerce businesses to
grassroots political organizations, it
really runs the gamut,” Langston said. |
Chicago.com
Chairman Josh Metnick |
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(Posted March
8, 2011)
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For
all current Lowdown posts - Go
Here
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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