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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Writer Apologizes for  Calling Domain Investors Squatters - Industry Veteran Follows Up With a Compelling Case for Domain Values 

Yesterday I told you about an article at BusinessInsider.com in which author Martin Zwilling talked about why it can be worth spending several thousand dollars on a good domain name. I noted that he used a pejorative word (squatters) in describing domain investors, a misleading term that understandably upset a number of people. To his credit, after Andrei Polgar at DomainingTips.com challenged his use of the word, Zwilling apologized for using the term in a comment added to his article today. Also to his credit (as I noted yesterday), his article overall was a fairer, more balanced account than many you see about domains in the mainstream business press (P.S. - thanks to John Picchietti for telling me about the article in first place).

Today, a related article went up at BusinessInsider, this one written by one of the brightest investor/developers in our industry, Alan Dunn, titled Why $10,000 For a Domain Name Is Still Cheap. Alan does an excellent job of breaking down how the cost of a domain name is considerably less than other common methods used to market a business, including billboards, radio, mobile advertising, etc. When you consider that you own nothing after using those traditional means of marketing, the value proposition of a good domain (an asset you will continue to own in perpetuity) becomes a no brainer

I think Alan's essay is so good that anyone who sells domains should bookmark it so they will have the link on hand to educate potential buyers who want to know why the money they are spending is going to be a good investment for their business. 

Alan Dunn

In a related note, Sedo is also doing some domain name evangelizing with the distribution of a new animated video that illustrates why finding the right web address is just as important to a business's success as its physical location in the real world. 

It is good to see all of these initiatives aimed at helping mainstream businesses understand how crucial a good domain name is in helping them add an effective online presence to their brick and mortar operations - something that is becoming a matter of life and death for many mainstream businesses as the world continues to migrate to doing increasingly more business online. 

One other note while we are on the subject of domain sales. This week I learned that the first known five-figure sale of a Hindi IDN domain name was made late last year, however seller Steve Clarke just now got clearance to release the details.  He got $10,000 for कैसीनो.com (puny code: xn--11b2b6b6a0bv.com) - which means "casino" in Hindi script. 

Finally today, registration has opened for the DOMAINfest Europe conference coming up June 7-9, 2011 in Barcelona, Spain. An early bird registration fee of $695 will be in effect through April 30 so if you want to attend the big event at the Pullman Barcelona Skipper Hotel you can save a nice chuck of changing by signing up before the end of the month.

Regarding the hotel, organizers are expecting rooms to sell out

quickly so if you also want to take advantage of the discounted conference room rate you need to  download and use the special hotel reservation form available at the DOMAINfest website.

(Posted Feb. 8, 2011)


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