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Naturally
I was delighted when I had an opportunity to
meet Marc in person and over the years I've
spoken with him many times and always come away
from those encounters feeling like I have
learned something new.
Not
long after we first met, Marc told me he was working
on a book about how to make money on the
Internet that would be called Get Rich
Click! That was several years ago
and every time I saw him after that he was still
working on and excited about the book
project.
All
of his hard work finally comes to fruition on Monday
(May 2, 2011) when Get Rich Click!
will be officially released (you can
order it from a number of locations now
and have the book in yours hands next week -
I'll tell you more about that at the end of this
article). Having read several chapters already,
I can tell you it was worth the wait.
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Marc
Ostrofsky
Author, Get Rich Click! |
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For
more on the book and the path Marc followed to
create it, I hooked up with him for the
interview below:
DN
Journal: Marc, I don't recall exactly
when you first mentioned the book project to me,
but I know it was several years ago and that you
have been pouring your heart and soul into it
ever since. How long have you spent creating Get
Rich Click!?
Marc
Ostrofsky: Ron, I've been working on Get
Rich Click! for 5 years. Yes, 5 years!
The idea started out as a simple book but evolved
into a real project where it's more than a
book. There are 100's of ways entrepreneurs
are making money online and the more I
researched, the more I found. Leaving out great
ideas isn't in my DNA....so I kept adding to
the book.
DN
Journal: Five years is a big chunk
out of anyone's life and you didn't need the
money, so why did you decide to write it in the
first place?
Marc
Ostrofsky: I wrote Get Rich Click!
because I am always asked "how can I
make money online? You keep doing it, can
you tell me how I can too?" So, I
decided to do exactly that. My own sites
all have a different business model.
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1. SummerCamps.com
- One person working from their home
selling ads on the site. The site is the
#1 site for the keyword Summer Camps and
lets parents match their preferences to
help find the right camp for their
child. If they want archery sites
in Chicago, put that into the site and a
list of sites that match your requests
will pop up.
2. Blinds.com - #1 on the search
engines - and the largest site selling
window blinds and window coverings. But
we have ZERO inventory. ZERO
warehouse. No products at all.
Everything is outsourced and drop
shipped...the business model is just
amazing.
3. CuffLinks.com. #1 on the
search engines also. We sell cuff
links. The internet is made for niches...that
is, "Riches are in the Niches"
and CuffLinks.com is the poster child
for that statement. |
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4.
eTickets.com - I simply point the
traffic to a site that sells tickets.
They populate the site with great data
about concert, broadway and sports event
tickets, they sell the seats and give me
10% commission for everything
sold.
5. Domain Names. Buy, sell,
lease, etc.
6. Affiliate marketing. |
The
bottom line was that it became apparent that
just a little research to look for the "highest
and best use" of a domain name was a
successful and easy way to make money. Add to
this, 100's of other ways to profit and you have
a winning combination.
DN Journal: You've
been in this business for a long time and I know that
you have been involved in a lot of business
endeavors in addition to the ones you just
mentioned. Tell us about some of those and how
those experiences helped you hone the strategy
you wrote about for making money online.
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Marc
Ostrofsky at the
2006 Domain Roundtable
conference in Bellevue, Washington |
Marc
Ostrofsky: I have been here a
lot longer than most of my
contemporaries. I'm going to be 50
years old this year! I was in the
private pay phone industry back at the
time of deregulation. There were a lot
of new markets evolving at that time
(similar to the many opportunities now
with the internet). I was involved in
creating magazines and trade shows in
pay phones, long distance service, 900
numbers, 976 numbers, voice mail, voice
processing, telecom opportunities,
prepaid phone cards, prepaid cellular
and a host of other new opportunities
tied to deregulation. Take that
information and knowledge gained and apply
it to the internet - and we have a
lot of winning bits of data that, when
put together, prove there are a lot of
ways to profit in this market.
I
have done 100's of interviews of
successful entrepreneurs and asked how
did you make so much money online. A
firm called "Clickbank" was a
common response. This firm is like a
digital
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Amazon
where all of the products are digitally
based (audios, videos, written
words, etc.) and each product for sale
offered a high commission (up to say
70%). So if you create and maintain a
mailing list of 50,000 people and you
try to sell that list a $30 item with a
70% commission and only get a 2%
response, you are looking at 50,000 x 2%
or 1000 people with a $21 per sale or a
profit of $21,000 to you. |
DN
Journal: From the beginning you told
me the book you were writing would be about much
more than domains and the final product shows
that. But that being the case, why should the
domain community have a special interest in a
book that has a much broader focus?
Marc
Ostrofsky: I'm a domainer at heart.
But there are SO MANY ways to make more
money online that I felt compelled to write this
book from the point of view of a domainer. What
really got my blood going was this fact. Take MutualFunds.com.
I see major firms spending big bucks with Google
to buy the keyword that I own the domain name
of. They spend a lot of money and I get
half. Why don't these firms buy the name
MutualFunds.com, get 100% of the viewers
from the site, stop spending more money on the
site, keep 100% of their competitors off of the
site and write off the purchase of the website!?
Seems logical but corporate America just
doesn't get it.
DN
Journal: This business is constantly
changing. What do you think are the best ways to
make money today?
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Marc
Ostrofsky at the
2008 T.R.A.F.F.I.C. West
conference in Las Vegas. |
Marc
Ostrofsky: The truth is, it
depends upon how much time and money you
have. But selling affiliate products
with a high commission tied to your
keywords seems like a brilliant way for
people to make more money with
domain names.
DN
Journal: Not having a lot of
money available to invest is a problem
for a lot of people. You have a chapter
called "How to Make money With
No Money." Tell us about that.
Marc
Ostrofsky: This is my
favorite way to make money (for the
masses) - Find a product you THINK you
can sell. In fact, find many such
products that you find cheap enough that
you think you might be able to sell them
online - say on eBAY. List the
products for sale - with a minimum price
that includes a small profit for you.
Sell the products and maybe make a few
more bucks on the shipping charge.
Collect the money. THEN - go buy
the product and fulfill it.
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Bottom
line...you don't need to buy it, finance it,
warehouse it, then wait to sell it. The internet
allows you (and say Blinds.com) to sell it THEN
buy it. Sell it first, THEN buy it.
It is simple and it works!
DN
Journal: Thank you Marc and best of
luck with the book.
Some
of the other topics covered in Get Rich Click! include:
*
Comparing Domain Names to Real Estate
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Turning domain names into websites
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How to make money with Social Media including Facebook,
Twitter and YouTube.
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Making money with Affiliate Marketing, Lead
Generation and more
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Hundreds of other money making ideas and case
studies that are working for others
Places
you can order Get Rich Click! now
include Amazon.com,
Barnes
& Noble and at GetRichClick.com
(GetRichClick.com will also let you download
two free chapters to sample before you buy. The
site is also giving buyers $500 worth of free
advertising coupons on sites including Google,
Amazon and MySpace).
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