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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Rob Grant's RealEstateDirectory.com & eDevelopers.com Team Up to Launch New Domain Leasing Model With PhiladelphiaRealEstate.com

RealEstateDirectory.com CEO Rob Grant and eDevelopers.com President and CEO Cody Maher have announced a unique content and leasing partnership with the initial launch of PhiladelphiaRealEstate.com. After several months of testing and development the site went live in June and has just been successfully leased to Philadelphia based realtor Noah Ostroff, who will operate the site as a unique real estate portal in the major Philadelphia markets.

Grant said, "We are extremely excited to partner with Cody Maher and Dino Adamou of eDevelopers with the initial launch of this unique platform and I'm thrilled to be working with

Noah Ostroff, who has proven to be a very entrepreneurial and forward thinking Realtor in his approach to traditional real estate marketing. This is a big commitment on everybody’s part with the signing of a long term lease, as well as a willingness to experiment with a unique real estate model that will grow and evolve as the market changes."

eDevelopers first approached Grant back in October 2010 at the T.R.A.F.F.I.C. South Beach conference in Miami. Dino Adamou of eDevelopers said, “Rob liked what we offered but was initially hesitant to move forward as others in the industry failed to deliver on their promises. However, we agreed to test our model out on a few of his real estate domains. It has been wildly successful and we are extremely excited about what the future of this model might hold.” 

Rob Grant
CEO, RealEstateDirectory.com 

Cody Maher said, "We designed the Software package to be highly scalable and easy to deploy. Within a matter of 1 week, we launched the real estate platform and began focusing on the SEO campaign which has been running for two months. The domain was originally beyond page 10 in Google search results and today sits at the top of page 2. We anticipate the site to hit page 1 within the next 3-4 months.”

Their client, Noah Ostroff is also a happy camper. "This is an amazing opportunity for anyone looking to capitalize on an opportunity to grow their business through one of the most sought after domain names in their region. It is a turn-key package that will seamlessly enhance their current business without interruption," Ostroff said.

In addition to the launch of PhiladelphiaRealEstate.com, Grant and the team at eDevelopers are testing new platforms with sites at CaymanRealEstate.com and IowaRealEstate.com. Grant said that if the model continues to be successful, this same leasing concept will be executed across more real estate domains in the RealEstateDirectory.com 

portfolio - the largest network of geo-targeted real estate domains in the world. Grant and eDevelopers hope to open up new opportunities in the real estate industry by offering 'turn key' real estate portals to brokers and agents who are looking for both powerful branding and strategic marketing solutions 

eDevelopers.com develops turn key web portals with their real estate, ecommerce and lead generation platforms. In addition to these software packages, the company operates a content creation company at ecopywriters.com as well as a link building service at edomainers.com. Together, these businesses provide clients with a comprehensive approach to web development and SEO. 

(Posted August 4, 2011)

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