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August 27, 2012

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Michael Berkens Offers Insight on His $450,000 Meet.me Sale & Other Hot Topics in New DomainHoldings Newsletter

DomainHoldings.com recently began publishing a free newsletter that has been providing a lot of interesting tips and information for domain investor/developers. Their latest edition that I received today includes an interview with Michael Berkens, author of popular blog TheDomains.com and one of the three partners who just stunned the industry by selling Meet.me for an astounding $450,000

Michael Berkens

Berkens, Rick Schwartz and Ammar Kubba paid  less than $6,000 for Meet.me three years ago. In his interview with DomainHoldings Michael talked about why he thought the trio were able to make such a phenomenal return on their investment with that domain.

"Domain names are, at the end of the day, all about branding," Berkens said. "To get high sale prices you have to be patient." Even so, Berkens admitted the Meet.me sale was extraordinary, noting, "You canít really expect to buy a domain for $5,000 and sell it for 100X more in a short period of time."

Berkens added, "I invest for the long term. Iím not a flipper. Especially with new extensions you have to give the extension time to mature and for end-users to use domain names in the extension to sites. I would say you have to give an extension years to mature."

Berkens said that .ME is starting to mature for that very reason. ".ME has certainly gotten the attention of the venture capital guys who have put millions behind .ME sites, so that extension has seemed to prove its value and demand, especially for verbs that make call-to-action type of domains. Having said that I think the pool of great .ME domains is limited. Iím not big on keyword.me domains like the ones we saw sell recently at Sedo (like RealEstate.me for $8,050)."

In the wide ranging interview with DomainHoldings Berkens also talked about ICANN's plans to launch an unlimited number of new TLDs next year, whether more people are selling their names because of the decline in PPC revenues, what he thinks about mini-sites and other topics. 

As most of you know, DomainHoldings is a new domain development, SEO and monetization company that was co-founded by Advertising.com co-founder John Ferber (who was featured on ABC-TV's Secret Millionaire last spring), domain industry pioneer Chad Folkening and Erik Simons.

(Posted Nov. 17, 2011)  

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