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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Morgan Linton Launches Innovative Website Appraisal Platform at Appraiso.com - Expects New Valuation Tool to Make Sites Easier to Buy and Sell

Morgan Linton, his fiancée and business partner Daina Burnes and a private developer they have been working with are in a celebratory mood today. After countless hours of work and a significant financial investment, the trio has launched Appraiso.com, a platform Linton says is "the first Intelligent Website Appraisal system." 

Linton, who owns Los Angeles-based domain name investment firm Linton Investments LLC, observed that unlike the physical real estate market, the virtual real estate world of websites

has not has a standard for determining how much a website is worth. He and his partners set out to change that with Appraiso.com, a software platform that Linton said will finally allow domain investors to accurately assess the value of a developed domain based on real business metrics

Users simply enter the domain name, monthly revenue, profit, and traffic. The dynamic algorithm then takes the data and outputs a combination of the domain value plus the added value attributed to the website characteristics.

"The algorithm is dynamic, reflecting current market value of web-property and it continues to learn over-time" Linton said. "Along with estimating value, Appraiso can recognize whether the metrics reported in a website sale are deceptive. This feature addresses growing concerns amongst website buyers  

Morgan Linton & Daina Burnes

using platforms like Flippa and eBay who have been hesitant to buy due to rampant scams that can be difficult to identify. “We surveyed website buyers around the world and the #1 request they made after a reliable appraisal system was a way to detect scams, so we built it!” 

"We are very confident this is going to really change the way people buy and sell websites and clearly establish the incredible value that development can provide to digital real estate," Linton added. Apparently Morgan isn't the only one sold on his new creation. "We already have two API deals in the works that will add Appraiso to two of the top platforms in the domaining world. Also, while in beta, the system helped a user close a major deal on a portfolio of web properties he had been trying to sell for year," Linton added.

Linton believes the timing for Appraiso couldn't be better. "Last year, the leading website marketplace on the Internet, Flippa, sold over $31 million in developed domain names compared to $21 million in 2010. Now in 2012 it’s clear the virtual real estate boom isn’t declining, it’s just getting started." An inexpensive valuation tool like Appraiso.com (they offer one free appraisal per day and, for heavier users, a variety of packages starting at $10 a month) is likely to add more fuel to that fire.

(Posted March 5, 2012) 

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