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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

T.R.A.F.F.I.C. Gives the People What They Want - A Return Trip to Las Vegas, Plus Escrow.com Launches New Tool for Brokers 


Las Vegas image from Bigstock

I was delighted to get an email from Rick Schwartz this morning with a message he released soon after on his blog. After a three year hiatus the T.R.A.F.F.I.C. conference will be returning to Las Vegas next year. Better yet, the show will be staged at the fabulous five-star Bellagio Hotel for the first time. Though the exact dates were not announced, Rick said it would begin right after Memorial Day weekend. Memorial Day falls on May 27 in 2013, so,  I would reserve May 28, 2013 through Saturday, June 1, 2013 on your calendar if you want to attend what promises to be a memorable event. 

Schwartz and fellow T.R.A.F.F.I.C. Co-Founder Howard Neu were content to schedule just one annual show in Florida in 2010, 2011 and 2012 (the 2012 show will be held October 7-10 at the Ritz Carlton Hotel on Fort Lauderdale Beach, a marvelous oceanfront venue that also hosted the 2011 show). They would have been content to retain that schedule but T.R.A.F.F.I.C. regulars (including me) have been urging them to take the pioneering conference back to Las Vegas - a city whose many attractions have made it wildly popular with show goers. The stage shows, quality hotels and restaurants and sky high 24/7 energy level make Las Vegas a fun place to visit, even for non-gamblers like myself.

The Bellagio show will be T.R.A.F.F.I.C.'s first visit to Las Vegas since January 2010 when Rick Latona, under a licensing arrangement with Rick and Howard, staged one at the Hard Rock Hotel. On the night that show closed I joined Howard, Barbara and Ray Neu on a self-guided city tour that was a blast. As it happens, we wound up at the Bellagio because the beautiful hotel has so much to offer, including its world famous dancing fountains - the best free show in Las Vegas. To get both a good view of the fountain show and an excellent late night snack, we grabbed an outdoor table at the Paris Hotel cafe right across the street from the Bellagio where I snapped the photo below.


T.R.A.F.F.I.C. Co-Founder Howard Neu and his wife Barbara at the 
Paris Hotel's outdoor cafe with the Bellagio Hotel behind them (January 2010).

One of the most memorable moments in T.R.A.F.F.I.C. history for me came at the 2007 Las Vegas show that drew a record breaking crowd of over 600. I'll never forget walking into the ballroom on the first day and having my jaw drop when I saw the crowd. That's when I knew that our industry had arrived - to quote Dorothy from the Wizard of Oz,  the domain business was "not in Kansas any more!" Loved it then and I can't wait to go back in 2013. 

In another important announcement, Escrow.com has just launched a new tool that will be especially useful to domain brokers as it enables any three parties to securely complete an online sale. Escrow.com put together a 

concise video that, in just over a minute, explains how the simple process works. It is already being employed by veteran brokers like Andrew Rosener at MediaOptions who spent several months during the product's beta phase using and advising the Escrow.com team on the features brokers would value most. 

Elliot Silver has more details about the new service on his blog where you can also read and/or leave feedback about the product. Both Rosener and Escrow.com's Director of Business Development Andee Hill have also been responding to questions there should you need any more information about incorporating the new tool in your transactions.

((Posted May 4, 2012) 

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