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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Quarterly Study From Sedo Shows Rising Domain Sales With Buy Now the  Most Popular Listing Option (Passing Offer-Counter Offer for the First Time)

While I was playing catch up last week after returning from the Domaining Europe 2012 conference in Valencia, Spain, I didn't have a chance to pass along the news that Sedo has 

released their latest quarterly Domain Market Study (.pdf file), covering domain sales made on their worldwide platform in the 1st quarter of 2012. The Sedo reports are always packed with useful information on the latest trends in the domain aftermarket. 

The new report was no exception as it showed two particularly interesting trends - 


the foremost one being rising sales in the secondary market for domains. Sedo logged more than 10,000 transactions totaling over $19.6 million. Both figures were the highest recorded at the popular sales platform since the second quarter of 2011. 

The other especially notable trend was the increasing shift toward fixed price Buy Now sales as opposed to those made through the offer-counter offer system that has reigned in the past. Apparently that reign is over. Sedo said that in 1Q-2012, for the first time, Buy Now sales surpassed those made through offer-counter offer negotiations with 39% of sales being made through Buy Now purchases vs. 34% through offer-counter offer. 

The Sedo report said Buy Now's new status as the most popular transaction option is due in part to the strength of  Sedo’s partner network, SedoMLS, which distributes Buy Now names for sale globally (often showcasing aftermarket names in the purchasing path at leading registrars). The report noted, "This increase shows that end user buyers are finding the faster, Buy Now purchase an increasingly attractive option.

.Com continued to account for far more sales than any other extension on the Sedo platform, claiming 45% of total sales. The next closest TLD was .DE, the popular country code for Germany, that took 16% of the sales pie.

Sedo CSO Liesbeth Mack-de Boer summed up the report saying,  “The results of this quarter’s domain market study are extremely promising.

.Com image from Bigstock

With the highest sales numbers we’ve seen since early 2011, this year may have the potential to become the strongest for the domain market in quite some time."

((Posted May 10, 2012

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