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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sedo Adds New Domain Value Data, Moniker/Snapnames Targets Chinese Buyers & ICANN Shoots an Arrow Through Digital Archery's Heart

Several topics to touch on today. Sedo has started making more information available about the domains for sale on their popular aftermarket platform.  The new initiative, dubbed Domain Value Indicators, provides a selection of core statistics on each name, as well as how these values compare to other domains listed at Sedo. Those values include:  


  • Global monthly searches: the number of monthly searches for the domainís keywords globally.

  • Regional monthly searches: the number of monthly searches for the domainís keywords based on the domain extension (e.g. within the UK for any .co.uk).

  • Estimated keyword cost-per-click: revenue earned when a user clicks on an ad associated with keywords in the domain.

  • Registration years for the same name among top extensions: the year in which this name was registered as a .com, .net, or other top TLD.

  • Registrations of keywords among most popular extensions: how frequently the keywords in a name are registered among the top domain extensions. Each extension is weighted by popularity, so .com is proportionally worth more than .net, for example. 

Image from Bigstock

Sedo's announcement said "The Domain Value Indicators show potential buyers the value of a domain by displaying statistics and facts that help them make an informed decision about their purchase. The feature also helps sellers set domain prices, by placing the most important determinants of domain value at their fingertips. The new feature also includes a comparison of the domainís value with that of other names listed at Sedo, an addition that helps put this value into context for both sellers and buyers."

Sedo added that the Domain Value Indicators feature will act as a 

complement to Sedoís Price Suggestion and Appraisal offerings. Those services are based on Sedoís historical transaction data, and make use of both automated pricing tools and the expertise of their international brokerage team to help assess domain name values.  

Two other well-known companies in the domain aftermarket space - Key Drive S.A.'s Moniker and SnapNames units - have announced new partnerships with two Chinese companies that will give them much more exposure to buyers in China. One of those is NameRich.cn, a leading Chinese domain name aftermarket service provider, and the other is Dnbiz, a leading Chinese domain name buying and selling marketplace. 

Through Dnbiz and its Yumi.com distribution network, they provide access to more than five million domains to tens of thousands of Chinese clients every day. The company said the partnership was formed in response to the increasing domain name demand by businesses and domain investors in the region. Those deals also come on the heels of partnerships that aftermarket giants Sedo and the AfternicDLS announced with other Chinese companies last week

Image from Bigstock

One other note today - ICANN's Digital Archery plan for determining which new gTLD applicants would have be given consideration first is officially dead. The original plan was to consider applications in batches of 500 but after cascading problems and mounting protests over the faulty  technology behind the plan, ICANN finally threw in the towel

The abrupt decision leaves several new "digital archery services" companies that had sprung up to help applicants get places at the head of the line with no product to sell. It also leaves all new gTLD applicants wondering what happens now since no new plan has yet been announced. 

(Posted June 28, 2012) 

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