The deal will have Domainface members migrate to Protrada’s platform while Face Software will retain the Domainface.com domain and reposition the website as an information and education portal. This will be done after a transitional period during which the domain will redirect to Protrada.com. Protrada said the acquisition of Domainface's current assets is another 

Protrada Founder Troy Rushton

step in the company's plans to expand the domain name buying and selling market beyond traditional domain investors. A large percentage of the Domainface members are internet marketers who are more involved in developing online businesses than flipping domains, so bringing them into the fold fits Protrada's strategy perfectly.

Troy Rushton, CEO & Founder of Protrada said, "We are excited to offer our domain trading technology to Domainface members. Domainface Co-founder Kenny Goodman and his team have done very well to grow market share and the time is now right for us to substantially increase our user base. The level of user transactions in Protrada is growing steadily as we continue to welcome new domain traders daily. We are focused on ensuring the transition is seamless for the new members and much of what Domainface had in its development roadmap is already live and available in Protrada today."