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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Geo Domain Giant Dan Pulcrano Sells Denver.com to Peter Niederman in 7-Figure Deal 

In a huge geodomain deal, Boulevards New Media Inc., the Silicon Valley-based company headed by CEO Dan Pulcrano, has sold Denver.com to Denver businessman Peter Niederman, CEO of Kentwood Real Estate. Financial details of the deal were not disclosed, though both parties confirmed it was a seven-figure transaction


Peter Niederman
new owner of Denver.com

Mr. Niederman is also the owner of Boulder.com and his experience with that site convinced him of the unique traffic, branding, marketing and sales potential of Geographical Names (known in the domain name industry as Geo Domains), to expand his real estate business in the future. 

“I viewed the purchase of Denver.com as a unique and historic opportunity," Niederman said. "To acquire the intuitive Internet brand of a world-class city like Denver is very rare. It fits in perfectly with Kentwood Real Estate’s strategic Internet vision of integrating lifestyle and neighborhood-specific content with real estate services.” Kentwood Real Estate currently operates its business at DenverRealEstate.com.

The transaction includes a multi-year agreement under which Boulevards will continue to operate Denver.com. Boulevards 

is the largest owner and operator of top-tier US city names with properties including Seattle.com, SanFrancisco.com, LosAngeles.com, Dallas.com, SanAntonio.com, Houston.com, Philadelphia.com, Memphis.com, Minneapolis.com and Raleigh.com.

Prior to the sale, Niederman’s firm provided MLS listings and property search services for Denver.com's real estate channel. Dan Pulcrano said, "We believe local ownership will give Denver.com deeper roots in the community and further our efforts to provide a strong commerce and information site at Denver’s most important web address."

Dan was profiled in our February 2008 Cover Story in which we noted his status as a true Internet visionary. He was a leader in the traditional print media world (and still owns three print weeklies) but realized that the Internet was going to have a massively disruptive impact on that industry. Even though none of his colleagues agreed, Pulcrano bet practically everything he owned on the Internet by purchasing top tier geo domains. He now owns a portfolio of enormous value and is perfectly positioned for decades to come while many of his previous contemporaries have gone out of business or are hanging on by a thread. 

Dan Pulcrano with his daughter on a family 
vacation  in Catalina July 4th - the day he 
and buyer Peter Niederman reached an 
agreement on the sale of Denver.com.

(Posted July 24, 2012)

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