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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sedo Sells Hoteles.es for Over $340,000 -  The Inside Story Behind the International Transaction

In a deal shepherded by Sedo Senior International Sales Consultant Frank Tillmanns, the company has completed a  €275,000 sale ($341,234 at today's exchange rate) of Hoteles.es ("hotels" in Spanish). While Hoteles.es is a well-developed website (built on Spain's country code extension), Tillmanns said the new owner, the operator of Hotels.nl, indicated they would retain only about 20% of the current site's code as they re-develop the property to their own specifications. 

In addition to getting a category defining domain in a key European market, the buyers will also benefit from the current site's high search engine ranking, stable bookings and consistent flow of around 150,000 unique monthly visitors. Since the buyer is getting more than just the domain name, we won't be able to chart it as a domain only sale but we can give you a rare inside look at how a deal of this magnitude got done

Frank Tillmanns, Sedo
Senior Sales Consultant 
International
 

It started with Tillmanns contacting the owners of  Hotels.nl - a successful, widely-known online hotel reservation site in the Netherlands and Belgium that is now expanding into other European countries. Tillmanns let them know a valuable property that would give them a perfect entree to the Spanish online hotel reservations market had become available for purchase. They liked what they heard and Tillmanns arranged a joint meeting with the seller in Mallorca just a few days later. When the day of the meeting arrived events unfolded in whirlwind fashion. 

Time flies Image from Bigstock

Tillmanns, who is based in Sedo's Cologne, Germany home office said,  "I headed down on a red-eye flight at four o'clock in the morning for a pre-meeting with the seller at 8am. The buyer arrived at the sellers’ office at 10am accompanied by his programmer. After an intense session of presenting the opportunity in more detail and going through a set of questions the buyer had, we quickly negotiated, agreed and closed the sale with signing of the contracts by 5:30pm!" 

"The buyer, his programmer and I all flew home that night to make sure the transfer was going to be started quickly the next morning. The transfer of the full project and domain were all done by last Friday. From signing the exclusive contract with the seller until fully transferring the domain and project it only took about two weeks," Tillmanns added. 

Tillmanns also noted the sale had a more international flavor than usual. "It involved a Swedish seller living in Spain, a Dutch buyer and me as a German Broker. In the process three languages were spoken: English, German and Spanish. This clearly demonstrates the international expertise that Sedo can offer its clients in arranging deals across cultural, language and geographical borders."

(Posted August 7, 2012)  


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