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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

With 2012 T.R.A.F.F.I.C. Conference 48 Days Away Organizers Unveil a Revamped Website Aimed at Attracting End Users 

The current iteration of the T.R.A.F.F.I.C. conference website (designed by Danny Pryor) was first unveiled last year to highlight the Florida oceanfront flavor of  the conference's new location at the Ritz Carlton on Fort Lauderdale Beach where the 2011 show was held last October. Danny did a masterful job of incorporating the area's beauty in his eye-popping design and the sub-tropical scenery always makes the site a pleasure to visit. 

With the 2012 show, again at the Ritz, now just 48 days away, Danny, working in tandem with show co-founders Rick Schwartz and Howard Neu, has beefed up the T.R.A.F.F.I.C. site, thankfully retaining the easy on the eyes exterior but also adding a lot of new muscle aimed at attracting more end users and mainstream business people to the big event. The site now has a detailed story covering show history,  the uniquely qualified clientele T.R.A.F.F.I.C. draws and the importance of domain names and the traffic they generate to modern day business success

There is no need to preach to the choir (T.R.A.F.F.I.C. veterans who return year after to year and already fully understand the benefits of being there) so the site's new tack makes a lot of sense. The updates make a convincing case that will likely draw a lot of new faces to the show that runs October 7-10 (preceded by two days of informal cabana networking October 5-6). 

A Speed Networking session at T.R.A.F.F.I.C. 2011

If you haven't been to the site for the past few days you will also see that the agenda has been fleshed out considerably (and will continue to be as the show draws closer). Rick Schwartz has always been against locking in the full schedule too far in advance, to insure that there will be room for the most topical subject matter to be added right up to the day the conference begins. 

Of course, as has been reiterated over and over again, the biggest attraction at T.R.A.F.F.I.C. is the  

opportunity to network with so many people who have proven records of success in the domain industry. It is an invaluable chance to learn more and make connections, some of which will last a life time. 

For those who are considering attending this year, there is good reason to make up your mind by the end of this month. The current early bird registration rate ($1,595) expires August 31 when the price goes up $200 (it is also $400 less than the on site registration fee of $1,995). 

(Posted August 20, 2012)


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