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October 16, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Protrada Partnership Promotes Domain Investing + Larry Fischer & Bill McClure Brew Up New Business

While I was away covering the  T.R.A.F.F.I.C. 2012 conference at Fort Lauderdale Beach, Florida I didn't have a chance to pass along several news items that crossed our desk during the show's run. I'll round those up for you in my two or three Lowdown posts, beginning with this one. 

For starters, Protrada.com, who was represented at T.R.A.F.F.I.C. by Founder & CEO Troy Rushton and Business Development Manager Louis Munck, announced  a new partnership with internet marketing thought leader, coach and teacher, Alex Mandossian. The partnership is part of Protrada's ongoing effort to get word about the value of domain names out to the  mainstream business world.

Mandossian is a recognized internet marketing expert in hosting online training and coaching sessions. He speaks at seminar stages around the world, reaching thousands of people monthly. Rushton noted, "Partnering with

Protrada.com's Troy Rushton and Louise Munck 
at T.R.A.F.F.I.C. 2012 last week in Florida.

Alex enables us to reach new global audiences and advocate domain trading to people who are looking for new investment opportunities beyond traditional asset classes."

Screenshot from an Alex Mandossian 
video on his MarketingOnline.com blog. 

Mandossian said, "Internet marketing can be hard work and domain trading is new and very exciting to people outside the domaining industry. The feedback I’ve received from my coaching team and our students is overwhelmingly positive, as our current audience of internet marketers are hungry to get involved with “low risk, high ROI” marketing opportunities. Domain trading is the perfect fit and an ideal new way to expand sales and profits for internet marketers." 

In addition to live seminars, Mandossian and Rushton are organizing a series of virtual seminars and training events for Protrada’s current members as well as new audiences.

One of the people we missed most at T.R.A.F.F.I.C. was industry veteran and leading investor Larry Fischer who had to cancel at the last minute after back pain prevented him from flying (been there, done that and it is no fun). On the same day we left for Fort Lauderdale Beach, Larry and Bill McClure (who was at T.R.A.F.F.I.C. with his lovely wife Jammie) announced the launch of a new joint venture at HerbalTea.com

The site was developed to sell and serve the most widely consumed beverage in the world to at home and office consumers. Fischer and McClure believe that due to an increasing consumption of tea in the United States, the "tea time" was right for a premier online store. According to the Tea Association, in 2011, Americans consumed  well over 65 billion servings or 3 billion gallons of tea.

Larry owns the domain name while Bill owns a national online

 Larry Fischer (left) and Bill McClure
HerbalTea.com partners

coffee distribution company based at www.Coffee.org. McClure’s team sourced the more than 100 varieties of tea, grown around the world, that are featured at HerbalTea.com. With these two putting their heads together, this business has a great chance to score big in the beverage market.

(Posted October 16, 2012)


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