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October 30, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DNForum Owner Adam Dicker Stars in New Video Blog, Edwin Hayward Launches Offensive Against .UK Proposal & Sedo's Dave Evanson Announces Big .CO.UK Sale

One of the most popular sessions at the 2012 T.R.A.F.F.I.C. conference, held at Fort Lauderdale Beach, Florida earlier this month, featured DNForum.com owner Adam Dicker dispensing advice on how to turn domains into money making businesses. It's something Dicker has been doing successfully for years and at T.R.A.F.F.I.C. he detailed exactly how he does it. Attendees busily scribbled down notes on everything he said and the session generated a tremendous amount of buzz when Dicker left the stage.

If you were not at T.R.A.F.F.I.C. (or if you were and want to hear a lot more of what Dicker has to say) you will be delighted to know that he has just launched a new video blog at TheArtOfTheName.com. Dicker promised that the 10-minute introductory video used to launch  

Adam Dicker
TheArtOfTheName.com 

the free site today would be followed by many more and he immediately began making good on that promise with a second video on finding desirable content for your sites. 

Adam has been very successful in this business and it is great to see someone with his level of expertise give back to the community (especially new domain investors and developers who are always seeking reliable guidance) in such a generous way. A video blog requires a big time commitment, but if Adam can juggle the task along with his many other endeavors, his new site will rapidly become one of the industry's most valuable resources. 

Edwin Hayward

Adam wasn't the only one launching an important new site this week. Another industry veteran, England's Edwin Hayward, raised the curtain on a well-written and researched site at MyDomainNames.co.uk opposing Nominet's controversial plan to allow second level registrations (at a far higher cost) on the .UK ccTLD ( for instance example.uk). Such a move would instantly devalue corresponding third level domains in the long established and globally recogniized .CO.UK extension (such as example.co.uk). 

In a 26-page paper that can be downloaded here (.pdf file), Hayward made several key points, just a few of which are noted below:

  • The internet is big business and hugely important to the UK economy (8.3% of GDP) with all of that based on third level British domain names (like example.co.uk). 

  • Most businesses use .co.uk, and 93% of UK names are .co.uk.

  • Proposed .uk names will not be offered to the owners of .co.uk (e.g. the BBC would not automatically get BBC.uk).

  • Existing domain owners will have to prove that they are entitled to the matching .uk domain name, or buy it at auction (if it hasn't already been taken by a trademark holder).

  • The direct cost to UK businesses will be at least £50,000,000 per year, and associated adjustment costs could run to £billions.

  • Other countries went about the same process quite differently. In every previous case, existing domain owners were given priority ahead of other interests.

Visit Edwin's site for more critical information - the most important being what you can do to protest the current deeply flawed proposal.

Speaking of .co.uk (and a perfect example how valuable that extension can be), Sedo's Dave Evanson (who won T.R.A.F.F.I.C.'s Broker of the Year Award this year) announced on his Facebook page today that he has just sold WebHosting.co.uk for $500,000 (once verified that will rank as the second biggest sale of 2012 year to date in any extension).

 Congrats to Dave on the latest of several blockbuster sales he has handled this year. When you're hot, you're hot!

Sedo's Dave Evanson (center) receiving the 2012 Broker 
of the Year Award
from T.R.A.F.F.I.C. Co-Founders Rick 
Schwartz
& Howard Neu. (Photo courtesy of Barbara Neu)

(Posted October 30, 2012) 


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