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December 18, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DN Journal's First 10 Years: Revisiting Some Familiar Domain Industry Faces and Places - The Way They Were

Two weeks from today we will be celebrating a major milestone here - the 10th Anniversary of DNJournal.com. At this time exactly a decade ago I was putting the finishing touches on the domain industry's first news magazine - a publication that would launch on New Year's Day 2003

At the time, DNJournal was just meant to be a part-time project to fill a hole I had noticed when I entered the industry in the spring of 2002 - the lack of the kind of trade magazine I had enjoyed so much in the businesses I had previously been in (broadcasting and music retail). I had been a professional journalist for 20 years (as a TV reporter in Florida) so it was something I thought I could put together, especially since the Internet made it possible to reach a global audience at an incredibly low cost by publishing online only. It was to be a "hobby" while I continued doing what I came into the business to do, buy and sell domain names.

However, once I started writing about the fascinating people in this business and 

Ron & Diana Jackson
before DNJournal.com was launched.

recounting some of their amazing success stories, the publication took off in a way I had never imagined. As the buzz about DNJournal grew advertisers started contacting me to buy banners. As their support grew I was able to devote more and more time to the publication and within three years DNJournal was taking just about all of my time. 

I'm still amazed how everything transpired, especially since I had no sales department (and still don't - I have never asked anyone to advertise on this site - every DNJournal advertiser asked to be here and if it were not for them I could never have spent the time I have spent writing about this unique and wonderful business).

I will share the full history of DNJournal in a 10th anniversary Cover Story later this month. In the meantime, I thought it would be fun over the next couple of weeks to share some of the approximately 100,000 photos we have shot over the years. That photo library provides a remarkable visual history of our industry and shows how much the business has grown and how gracefully we have all aged over the past decade.  :-)

A scene from the first major domain conference - T.R.A.F.F.I.C. 2004 
in Delray Beach, Florida (October 2004).

The advent of major domain shows in 2004, started by Rick Schwartz and Howard Neu's  T.R.A.F.F.I.C. conference, created the central gathering places that allowed me to capture so many industry faces, places and events.

T.R.A.F.F.I.C. Co-Founders Rick Schwartz (far left) and Howard Neu (far right) with the first Domainer of the Year Award Winner, Richard Lau (2nd from left) and domain attorney John Berryhill (3rd from left) at the ground-breaking 2004 T.R.A.F.F.I.C. conference in Florida

Domain shows were also accompaniied by the first live domain auctions - events that would produce as much as $10 million in sales in a single day as happened at the 2007 T..R.A.F.F.I.C. New York show. However, domain auctions had a much humbler beginning as you can see in the photo below from T.R.A.F.F.I.C. 2004.

 

The first domain auction at T.R.A.F.F.I.C. 2004 featured domain names scrawled on a dry erase board with bidders then writing in how much that wanted to bid next to each name! For an industry based on technology, this was certainly an old school start but at least there were a lot fewer technical glitches than we saw in later years when the sales went live on in the Internet. :-)

Four industry stalwarts the way they were in 2004 - (left to right) attorney Ari Goldberger, Mike Berkens who later started TheDomains.com blog, Adam Matuzich and Larry Fischer. Ari and Larry had started domain monetization company SmartName.com (which they later sold to NameMedia). For the record,  these four guys still look pretty good today :-)

I'll have more shots from the early part of the past decade interpersed among other Lowdown posts over the next coule of weeks. I hope you enjoy the walk down memory lane as much as I enjoyed taking the journey as it happened. It has been a great ten years. 

(Posted December 18, 2012) 


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