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February 09, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Closing Day Photos and Highlights From the 2013 Webfest Global Conference in Santa Monica, California

The 2013 Webfest Global conference (the 7th annual show staged by Oversee.net's DomainSponsor unit) closed last night (Thursday, Feb. 7) after a three-day run at the Fairmont Miramar Hotel in Santa Monica, California. The final day of the event that drew 

over 500 registrants from around the world opened with a 9:30am presentation on Landing Page Optimization delivered by  Tim Ash, who may be the world's foremost expert on the topic. Tim, who is also an exceptionally  entertaining and energetic speaker, literally wrote the book on this subject - Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

(For myself and two other domain industry writers - there was one earlier event Thursday - an 8am press breakfast with 

Tim Ash

Oversee.net CEO Debra Domeyer. I will have highlights from that session for you in our upcoming Cover Story review of the entire conference).

After Tim Ash's talk, the next three business sessions Thursday were all about mobile starting with an 11am panel discussion on Engaging and Converting Mobile Users

The Engaging and Converting Mobile Users panel featured (left to right): Moderator Min Chan (Oversee.net), Greg Sterling, Will Hsu and Bardia Dejban

The 12:15pm lunch break followed under the fabulous 123-year-old fig tree that graces the courtyard at the Fairmont Miramar. Outdoor luncheons were held under the 80-foot tree - the second largest of its kind in the state of California - on each of the three conference days.

Lunch under the spectacular 123-year-old fig tree at the Fairmont Miramar Hotel.

At 2pm it was back to business with Henry Tam, Jr. on stage for a solo presentation on Mobile Advertising Trends

Henry Tam, Jr., Vice President, mMedia Advertsing, Millenial Media, kicked off the Thursday afternoon schedule with information on the latest mobile advertising trends. 

Next up at 3:30pm was a panel of experts who offered advce on Acquiring Mobile Users on a Restricted Budget.

This panel featured (left to right): Moderator Gene Chuang (Oversee.net), Cindy Crum (MobileMoxie, LLC), Gary Rudolph (Lolay) and Bryson Meunier (Resolution Media). 

The final order of business at 2013 Webfest Global was the popular annual Pitchfest Contest in which a series of entrepreneurs takes the stage to deliver 3-minute presentations aimed at securing venture capital funding for their enterprises. Two awards for the Best Pitch are then awarded - one from the audience (who voted through text messaging) and one from the distinguised panel of judges that included John Morris, Scott Jarus, Allen Morgan, Will Hsu and Ben Kuo - all of whom are veteran venture capitalists. 

Seven entrepreneurs competed and were judged based on creativity, viability, originality and revenue potential...and the winners were

People's Choice Award Winner - Jeremie Godreche (in the left photo above) of Freedom Registry (operator of the .tk top level domain) and Judge's Choice Award Winner - Darren Marble of Filmbreak.com (in the right photo above). Both received their awards from Oversee.net VP Aaron Kvitek (seen at right in each photo), who moderated the contest. 

Webfest Global concluded with one last major social event Thursday nght (running from 8pm - 1am) - a visit to Hollywood's famed Magic Castle, a private club that features many of the world's best magicians

Some of the Webfest Global attendees waiting to be admitted to the Magic Castle Thursday night (Feb. 7, 2013). Photography is not permitted inside the Castle so we can only tell you we saw some astonishing performances with Jeff McBride on the main stage and Jon Armstrong in the Museum especially mind blowing for us. Many other performers showed their incredible stuff in other rooms or the labyrinthine Castle and guests were free to wander from one show to the next as they pleased.

All in all it was a wonderful week on the West Coast - one we are looking forward to telling you more about in our February Cover Story.

(Posted February 8, 2013)

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