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February 21, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DomainMarket President Chad Bennett Resigns, Protrada Partners With DomainPower and .US Registry Up For Grabs Again

Chad Bennett, who  served as President and Chief Technical Officer at Michael Mann's aftermarket sales venue, DomainMarket.com, for the past 10 months has stepped down from that position. Bennett  has decided to devote all of his time to Lancera.com, an IT outsourcing company he founded in 2011. Bennett said Lancera now has over 70 full-time employees with three offices in the U.S. and the Philippines.

Bennett was proud of the growth DomainMarket has experienced over the past year, telling his Facebook friends, "In the short time I was there we doubled e-commerce revenues and traffic to the website, increased monthly revenues by over 160%, lowered our expenses by tens of thousands a month and had created a completely new internal system to manage DomainMarket's portfolio of over 335,000 domains.

The testimonials page at Lancera includes comments from several of Mann's businesses 

Chad Bennett
Lancera.com Founder

(including DomainMarket.com and SEO.com), as well as his well-known non-profit organization, GrassRoots.org. Lancera has also done work for multiple Fortune 500 and INC 500 clients.



Innovative domain name treading platform  Protrada has announced a  new partnership with DomainPower.com (a Domain Holdings, Inc. Company). The deal paved the way for  DomainPower’s monetization solution to be integrated into the Protrada platform, allowing the company's clients to monetize their domain assets and access reporting from within their Protrada account. The integration also 

completes the domain lifecycle ambitions of Protrada, allowing members to research, bid, buy, sell, backorder, appraise, market, manage and monetize domains all from one centralized platform. 

Protrada CEO Troy Rushton

DomainPower CEO Jason Boshoff said, “The DomainPower monetization decision engine predicts and optimizes so that traffic generated through domains will yield the highest revenue among our large advertiser base. Working with Protrada has been a pleasure and DomainPower is confident in our ability to help Protrada clients earn more.”

Protrada also recently launched an education and training division which aims to assist new domain investors grasp the fundamentals of domain investing within weeks. Protrada CEO Troy Rushton  said “We have been very focused on attracting new domain investors and it’s now possible for our members to learn and earn all from one login. Our new education and support program allows us to more aggressively

pursue new audiences beyond traditional domain investors, which positions us for exciting growth over the coming years.”

The contract to operate the .US registry (America's country code TLD) is up for grabs again. Neustar's current contract to administer .US expires August 31, 2013 so the U.S. Department of Commerce’s National Telecommunications and Information Administration (NTIA) is now soliciting

public comments that they said "will inform the procurement process leading to the award of a new usTLD contract”. 

If you want to weigh in, pro or con, on how .US has been run in the past and/or what attributes should be required of the eventual winner of the registry contract you will want to do it now. The final day comments will be accepted is coming up March 4, 2013. Detailed information on how to send your opinions can be found on this page

(Posted February 21, 2013)

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