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April 16, 2013

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Boston Marathon Bombing Brings Out Vultures Looking to Profit From Tragedy

It never fails. Whenever disaster strikes, vultures apparently missing a conscience, come out of the woodwork to register domain names related to the tragedy. As Michael Berkens detailed at TheDomains today, dozens of such domains were registered immediately after the news of a terrorist bombing at the Boston Marathon broke. Michael identified who some of those registrants are and many more names are likely to be registered in the next 24 hours and beyond (with less than a handful likely meant to be used for something other than trying to make a few bucks at someone else's expense).

If you look at the WhoIs record on these domains (assuming they were not registered under WhoIs privacy) you will see names that you most likely have never heard of before. That is because the professional domain investors known throughout this industry don't register these kinds of domains and they would take a dim view of those who would register such domains with the idea of making money from them, either through PPC or - considerably worse - by setting up a fraudulent website to collect money they say will go to victims (the latter group will hopefully wind up in jail and I would be happy to help put them there).

Image from Bigstock

Though domain professionals have nothing in common with such people, they are often tarred with the same brush these miscreants are deservedly tarred with - a situation that rightfully raised Michael's ire. As a result we need to do everything we can to combat this kind of abhorrent behavior. 

Internet fraud image from Bigstock

Toward that end,  I liked an idea that industry veteran Scott Ross posted on his Facebook page today (and expanded on in a private message to me). While registering these domains is offensive to many it is not illegal - however if any are used for fraudulent purposes that is a different story of course. Scott suggested volunteers from the industry, using Michael's list as a good starting point,  could monitor these domains to see how they are used - and if an unauthorized fundraising site pops up the authorities could be alerted, the owner publicly outed and, with any luck, penalized to the full extent of the law.

Scott, who is also a public relations professional, also suggested formulating a public service announcement asking mainstream media outlets to advise readers and viewers to make sure any site asking for money on behalf of the Boston Marathon victims is legitimate and fully vetted by the proper authorities and agencies. You will hear about legitimate and well established fundraising sites in the days ahead and you will hear about them through respected media channels - something that will not be the case with the fly-by-nighters who are not just a stain on domain investor/developers, but a stain on humanity itself.

(Posted April 15, 2013)


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