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May 22, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DomainAdvisors.com Rebrands Under a Cool New Name - Introducing Igloo.com!

We all love domains but the industry veterans behind DomainAdvisors.com decided that when it comes to standing out in a crowd, having "domain" in the company name (as dozens of others do) may have finally gotten to the point of being too much of a good thing. That's why they have taken the bold move of rebranding the business as Igloo.com, effective immediately.  

The Igloo.com management team, (left to right): Amanda Waltz, Gregg McNair and Tessa Holcomb.

Co-founder & CEO Tessa Holcomb told us, "It was a logical step for us. While we love the DomainAdvisors name, and will continue to ensure we approach each opportunity as an advisor, the number of companies in our industry with the word "domain" in their name has unintentionally led to serious brand confusion. Given we have been advising for years on branding, extolling the value of a short, memorable, easy to spell domain name, we finally decided to practice what we preach!

"We are a team of insanely passionate people who are committed to success by doing what we love: engaging clients, listening to their goals, and 

working hard to achieve them," Ms. Holcomb said. "We have grown in size and reputation and tally more than 200 years of sales, marketing & professional experience with combined domain sales exceeding $100 million. Our reputation for integrity and professionalism is unchallenged. With no in-house acquisitions and/or personal domain flipping, Igloo domain advisors have only our clients’ interests at heart."

Now the $64,000 question - why Igloo? Ms. Holcomb answered, "We wanted a distinct brand to represent our unique and growing company. Working personally with the world’s most exclusive portfolios provided several 

strong possibilities. After an extensive search for a unique, catchy and generic name, we chose Igloo because it's fresh, creates interest and provides a lasting, memorable image with our clients and within the industry. We found our cool and are more ready than ever to help our clients find theirs!"

The Igloo.com domain was part of the CCIN (Castello Cities Internet Network) portfolio founded by the Castello Brothers (Michael and David) who own and develop some of the most recognized intuitive Geo and Generic domain brand names in the world. Michael Castello said, "DomainAdvisors explained their vision for Igloo.com to us and we were impressed. To find a home for such a great name was an easy decision for us. We wish them much success with Igloo.com."

Ms. Holcomb added, "The name change to Igloo.com is being supported by a new logo and website that will offer additional features over time. This is an exciting time for our company. We look forward to building on the Igloo brand and to continued growth and client successes.”

(Posted May 22, 2013)

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