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June 05, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

BrandBucket Founder Says Business is Brisk for Brandable Domains - Plus T.R.A.F.F.I.C. Offers Early Bird Discount for October Show in Florida 

In the domain business category defining generic domain names has traditionally attracted the most attention, but these days we continue to hear more and more about the promise of brandable domains. The impending wave of new gTLDs will market themselves as brandable (and they hope, memorable) alternatives to dominant but more expensive .com domains. 

Margot Bushnaq
BrandBucket.com Founder

Of course, .com has always been the leader in brandable names too. Even with new gTLD alternative coming, Margot Bushnaq, the founder BrandBucket.com (launched in 2007 as the first major sales site dedicated to brandable names) says more buyers than ever are buying brandable .coms from her company's platform. She started BrandBucket with her own domains but more than three years ago she opened the site to other sellers as well.

Ms. Bushnaq said that on its current pace, BrandBucket.com will hit $1 million in sales this year. She added, "In the past four years, the average selling price for a domain name on BrandBucket has increased from $2,000 to almost $3,000. We have seen tremendous interest in non-keyword, short, pronounceable .com domain names, and the steady increase in sale prices that we are seeing year over year prove that there is a serious market for these types of names."

Ms. Bushnaq said that over the past three years BrandBucket has paid out $1.3 million to domain owners who have sold through the site and logo designers who create the logos that accompany the domains. "Due to increased demand and sales doubling each year, BrandBucket is stepping up its efforts to increase its inventory (currently around 1,500 domains) by recruiting domain owners with quality brandable domain names," Ms. Bushnaq said, adding "BrandBucket will remain focused on maintaining prices at an affordable point for startups."

One other note today - the 2013 T.R.A.F.F.I.C. Las Vegas conference just ended, but the show's annual Florida event is still ahead - just over four months away when T.R.A.F.F.I.C. returns to the Ritz Carlton on Fort Lauderdale Beach where successful shows were held in 2011 and 2012.  

If you act very quickly you can attend the fall show at a deeply discounted rate - just $995 (about half what it will cost if you wait until October to register). The $995 deal was supposed to end today but show organizers decided to extend the offer until 5pm (U.S. Eastern time) Wednesday, June 5. That is less than 24 hours from the time I am writing this, so register now if you want to attend for hundreds of dollars less than others will be paying as the shows draw closer.

Speaking of T.R.A.F.F.I.C. Las Vegas, we will be publishing a full review in our next Cover Story this week featuring dozens of previously unseen photos.

The Fort Lauderdale Beach Ritz Carlton where the next T.R.A.F.F.I.C. conference gets underway Oct. 20, 2013.

(Posted June 4, 2013)


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