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July 01, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New DomainsBot Name Suggestion Tool is First to Recommend TLDs As Well As Keywords

Most of you are familiar with the name suggestion tools offered by many domain registrars 
(a service most often provided to  them by Domainsbot.com). You type in a keyword or

phrase you are considering for a domain name and the tool returns a number of similar or related choices - something that is especially helpful when your first choice had already been taken or you want several options to choose from.  

Today DomainsBot added a new twist to its popular offering by launching the TLD Recommendation Engine, billing it as the first Top Level Domain recommendation service. The company describes it as "a program that replaces the current static domain search process with one that services multiple relevant TLDs. This new tool offers greater opportunity for registrars as well as registrants who purchase relevant and multiple domain names."

DomainsBot CEO and Chief Data Scientist Emiliano Pasqualetti  said, “Finding relevant and available domain names has been frustrating for registrants. With the introduction of hundreds of new gTLDs  registrants have an unprecedented quantity of options. DomainsBot TLD Recommendation Engine is analogous to the well-known recommendation engines of Amazon.com and Netflix. Users of those services receive relevant suggestions and interact with an interface designed to improve user experience and boost transactions. DomainsBot TLD Recommendation Engine brings this same powerful technology to the domain name industry.”

The company says The TLD Recommendation Engine works by showing the registrant a list of the most relevant TLD offered for their specific domain query, based on metrics that include content analysis of popular and relevant websites, frequency analysis of searched and registered domains, social media data mining and geographical targeting. Registrars can also submit custom content to personalize a registrant’s user experience.

Emiliano Pasqualetti
DomainsBot CEO

Several leading registrars have already begun rolling out the new TLD Relevancy Search engine. Chris Sheridan, VP of Business Development at eNom/Demand Media said, “Selecting TLDs by relevance creates a better end-user experience which is a key factor in the success of the new gTLD program. We are excited to provide this technology to our partners.”

Doug Schneider, Executive Vice President of SMB Solutions at another large registrar, Melbourne IT,  added, "The arrival of new Top Level Domains means customers will be faced with more domain choices than ever before, and to make sure customers find the right domain a more dynamic search is needed to cover all the possibilities. We think the new DomainsBot search will help customers discover new TLDs and enhance their experience when purchasing from our website."

The DomainsBot TLD Recommendation Engine is free to registrars and resellers that currently use the DomainsBot Name Suggestion API. To sample a demo version of the TLD Recommendation Engine you can visit http://demo.domainsbot.com. To learn more about the TLD Recommendation Engine, you can contact Emiliano Pasqualetti at [email protected]

(Posted July 1, 2013)


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