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August 19, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Veteran Domainer Steven Newman Takes the Development Plunge With Promising New Site at SportsPicks.com

As a means of diversification I've always thought that it was a good idea for domain investors to try their hand at developing at least one website on a topic they are passionate about. Development is neither easy nor inexpensive but you learn a lot in the process and if you can build one hit site it can end up being a bigger revenue producer than all of your undeveloped domain names put together.

Veteran domain investor Steven Newman, who is based in Houston, Texas, has just branched out in that direction and his newly launched SportsPicks.com website has the look of a winner. Everything from its eye pleasing interface to its $1 million football predictions contest gives one the feeling that Newman is on the right track.

Newman's venture began when he acquired the SportsPicks.com domain name in a NameJet auction for $25,660. He knew what he wanted to do with the domain from the start. After an old high school buddy went off to college the friend set up and ran a sports handicapping site for several years to supplement his income. The friend  moved on to other endeavors but with the perfect category defining domain name to work with, Newman called him and asked if he wanted to get back into that business.  

Newman told us, "We realized that we needed additional money in order to do the things we wanted to do like run contests where we could offer a chance to win a million dollars with guaranteed weekly and grand prizes for the

Steven Newman
SportsPicks.com Co-Founder 

winner. So, we brought in outside investors who have enabled us to do these things. We have placed full page ads in several magazines and plan to run campaigns on a few websites in the weeks to come."

Like many before him, Newman had issues with a third party development company he had hired to build the site. When they failed to deliver he found a new, reliable developer to work with and they  custom designed and built the site from the ground up. Most of the site's revenue will come from annual $29.95 subscriptions that give subscribers access to the site's sports picks and articles. 

While SportsPicks.com provides tips in multiple sports, football is the king of the hill. With the start of the NFL regular season just two weeks away, the timing of their launch couldn't be better. The current million dollar contest for SportsPicks.com subscribers (which has an entry deadline of Sept. 7, 2013) is based on beating the spread in NFL games. Anyone whose Lock of the Week pick comes in every week of the 17-week season will pick up the million bucks. If no one goes 17-0, the person who scores the most points will still pick up a $10,000 Grand Prize. 

I don't know what the odds are that SportsPicks.com will be a home run for Newman but at least he is swinging the bat and that is only way anyone will ever knock one out of the park. 

(Posted August 19, 2013)


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