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June 10, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Clubbing the Competition? Land Rush for New .CLUB gTLD Buoyed By Major Marketing Push 

I wasn't able to make the 2014 Domainfest Conference that is currently underway in Hollywood, California (the first one I've ever missed) but I'm hearing that the new .CLUB gTLD that opened its Land Rush period today can be seen just about everywhere you look at the show. This comes 

as no surprise to me because, among all of the new gTLDs out there so far, none has taken the very high profile that .CLUB has. They were also a major sponsor at the last T.R.A.F.F.I.C. conference in Florida and you've probably seen their ads on most of the popular domain industry websites. 

I've always said that the .CO registry created the playbook for successful introduction of a new TLD (in their case a re-purposed ccTLD) with the marketing blitzkrieg they launched when that extension was reborn as a globally oriented business TLD. So far, it looks like .CLUB has taken more than a few pages out of the .CO manual with hopes of generating the same kind of recognition and return on investment .CO did. 

While it will take some time to see if that happens it is clear the .CLUB registry believes in their product and are sparing no expense to burn it into people's minds. With dozens of new gTLDS here now and hundreds more coming this year alone, odds are it is going to take that kind of all in commitment to rise above the crowd. 

Speaking of DomainFest, in our Show Preview last week we didn't touch on the domain auction that NameJet is running in conjunction with the show. The lots in that auction will be closing Wednesday and Thursday (April 2-3).

NameJet said all of the lots have low or no reserves. Keep in mind that if you want to place bids over $2500, you will need to be pre-verified, so do that now if you see names in the catalog in that range that you want to take a run at.

(Posted April 1, 2014) 

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