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June 10, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Companies in the News: Verisign, Famous Four's .PARTY, Heritage Auctions & DomainNameWire 

We have several bases to touch today. Let's start the trip around the horn with Verisign's release of their latest Domain Name Industry Brief covering the final quarter of 2013. This report is always packed with interesting information on domain registration trends. 

In the 4Q-2013 report Verisign (the operator of the .com and .net registries) revealed that 5 million domain names were added to the Internet in the closing quarter of last year, bringing the total number of domain names registered worldwide (in all extensions) to 271 million. That is 18.5 million more than the previous year's total, representing a healthy 7.3% jump in year over year global domain registrations.

.Com continues to be the world's most popular TLD (by far) with 112 million domains registered, about five times more than any other extension. 

With the universe of domain names continuing to expand, operators of the hundreds of new gTLDs that have started coming online hope to grab a piece of the pie for themselves. Many operators are battling rivals for some of the more appealing extensions, but one such battle for .PARTY has ended with Famous Four Media winning the rights when its last competitor, Oriental Trading Company, Inc., agreed to bow out (a move that is almost always accompanied by substantial compensation. 

Famous Four's parent, Domain Venture Partners, has applied to operate 57 TLDs and has now won 

rights to 13 of those. They expect to open registrations in the .PARTY extension by the end of this year.

Elsewhere, Heritage Auctions, the giant mainstream auction house that became the first of the big three (including Christie's and Sotheby's) to sell domain names, held their second domain auction Wednesday (April 9, 

2014). The online event wound up generating over $448,000 in sales. The biggest purchase made was LK.com at $287,000. Other standouts were GunParts.com at $57,500 and Smart.org at $20,125.

One other note today - our friend Andrew Allemann at DomainNameWire.com is currently conducting the 9th annual Domain Name Wire Survey. The survey always produces a great deal of insight into the various strategies domain owners are employing, what they think about how things are going in the industry, which service providers they prefer, etc.

The more people who participate the clearer the picture, so I would encourage everyone to take the brief survey. You'll need to act quickly though - this year's survey closes at the end of the day Tuesday, April 15.

(Posted April 10, 2014)

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