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June 10, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

T.R.A.F.F.I.C. West Conference Fetches New Lead Sponsor - GetItFido.com Will  Debut New Domain Monetization System in Las Vegas

When the T.R.A.F.F.I.C. West conference returns to Las Vegas for the 2014 show that runs May 28-31 at the Bellagio Hotel, a new premier sponsor - GetItFido.com - will at the top of the  marquee. Though GetItFido has been successful in several lines of business (including domain names) for more than a decade,  they are not yet a household name in the domain industry. Founder Neil Sackmary decided it was time to change that by taking a key role in the upcoming event in his hometown.

Sackmary, who owns a well known gold, coin & jewelry retail operation in Las Vegas, has been using domains to drive traffic to his enterprises for the past six years (GetItFido is also a platinum reseller for Enom). He found domains were such an effective way to boost business he wound up building his own private monetization platform and developing his own direct advertiser relationships rather than rely on Google as most PPC operations do. At T.R.A.F.F.I.C. Sackmary, who is seen dozens of times a day on local TV ads on all four Las Vegas stations, plans, for the first time, to open his platform to other domain owners.

In a phone conversation I had with the energetic entrepreneur Sunday afternoon, Sackmary told me that he will be looking into forming strategic partnerships at T.R.A.F.F.I.C.  He 

 Neil F. Sackmary, G.G. (GIA)
GetItFido.com Founder

is especially interested in connecting with industry monetization veterans who can help take GetItFido's system to the next level - especially with respect to bringing more direct advertisers and publishers on board. Sackmary said a key differentiator with his "traffic splitting" system is that several monetization options are available for each domain.  

Sackmary said, "there are some dynamic changes happening in the domain industry and I want GetItFido to be a part of that. I am extremely excited about meeting new people at T.R.A.F.F.I.C. and building relationships with people who know the industry so well." Sackmary will be easy to find, he plans to be on hand when the pre-show Cabana Networking gets underway Tuesday, May 27 at the Bellagio. GetItFido will also sponsor the official T.R.A.F.F.I.C. Party Thursday night (May 29),  promising a night of acoustic entertainment that will keep volume at a level that will allow guests to both fully appreciate the live artists on stage and network while the show goes on.

The new sponsor won't be the only big change at T.R.A.F.F.I.C. West. The show's traditional auction format has also been completely revamped. Instead of a live auction, there will be silent auction administered by Above.com that will begin with the opening night Welcome Cocktail Party (Wednesday, May 28). A monitor at the Above.com booth will show the current high bids throughout the conference. Then, at the Friday luncheon (May 30) those present will have a final opportunity to top the high bid before the auctions are closed and the winners announced. All unsold domains will then go into an online auction run by Above that will continue until 5pm the Monday after the show (June 2, 2014). 

One other important bit of T.R.A.F.F.I.C. news - the conference's block of discounted hotel rooms at the Bellagio ($169 a night) will no longer be available after 5pm this coming Friday (May 9). The Bellagio will take back any rooms left in the block after that and will charge the full retail rate after the cutoff time. To get the discount rate be sure to book your room through the T.R.A.F.F.I.C. website.

(Posted May 5, 2014)

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