| 
                                        
                                          | In
                                            my last post
                                            I told you about some new
                                            additions to the program
                                            for next week's T.R.A.F.F.I.C.
                                            West conference in Las
                                            Vegas (pre-show networking at
                                            the Bellagio Hotel starts Monday
                                            and continues right up to the show
                                            opening  Wednesday evening (May 28),
                                            with the event continuing through
                                            Saturday morning (May 31). 
                                           |  
                                          | In
                                            that post I noted that Otherwise,
                                            a terrific rock band that has
                                            released  three highly regarded
                                            albums, would be playing at the
                                            official  T.R.A.F.F.I.C. Party,
                                            sponsored by GetItFido.com
                                            on  Thursday night (May 29) in the
                                            Bellagio's Grand Ballroom. I also
                                            mentioned that plans were to have
                                            Otherwise play an acoustic
                                            set so that attendees who never tire
                                            of networking could better hear
                                            themselves talk. However, I added
                                            that given Otherwise's electrical
                                            prowess, it might be  even |  
 Otherwise
                                            will play at the T.R.A.F.F.I.C.
                                            Party May 29 |  
                                          | better
                                            if the Century Media recording
                                            artists could also do an amplified
                                            set, perhaps a little later in the
                                            evening when things tend to get a
                                            bit more raucous anyhow.
                                           |  As
                                            if a genie answered "Your wish
                                            is my command" I got a note
                                            from GetItFido founder Neil
                                            Sackmary (who arranged for
                                            Otherwise to play) telling me that,
                                            after consulting with conference
                                            co-founders Rick Schwartz and
                                            Howard Neu, he could confirm
                                            that Otherwise will play an acoustic
                                            set from 9:30-10:15pm, then return
                                            to do a full rock show from
                                            10:45-11:30pm. 
                                       
                                        
                                          |  |  
                                          | 
 | I
                                      was more than happy with that news, but
                                      Sackmary took it well beyond what I had
                                      asked for. You will be happy to know
                                      that those autographed guitars mentioned
                                      in the headline are not for me but could
                                      very well be  for you! The band is
                                      going to give away an autographed
                                      guitar after their acoustic set, then
                                      give away another one after the
                                      electric set, which will also be followed
                                      by a meet & greet session that
                                      will run until midnight and give you
                                      a chance to talk to the band members and have anything you want signed.  And
                                      the hits just keep on coming -   |  
                                          |  Otherwise
                                      will also be signing a third   guitar  for Rick that he will be
                                      auctioning off for charity at Noon Friday
                                      (May 30) right before the Above.com
                                      domain auctions are
                                      completed.  |  If
                                      you want to see just how good Otherwise
                                      is, check out the video for "I
                                      Don't Apologize" in my last
                                      post - but before you do that
                                      - check out the one below for "Soldiers"
                                      - a tribute to fighting men and women that
                                      has become another one of the band's most
                                      popular anthems:  
                                     |