The 2014 T.R.A.F.F.I.C. West conference that opens Wednesday evening at the Bellagio Hotel in Las Vegas (following three days or pre-show networking that begins tomorrow) continues to add special last minute attractions to the show schedule.

One of the conference sponsors, .VEGAS, has arranged to have the city's famous former mayor,  criminal defense attorney and published author Oscar Goodman appear at T.R.A.F.F.I.C. Thursday (May 29). Better yet, .VEGAS will provide attendees with free copies of Oscar's book, "Being Oscar: From Mob Lawyer to Mayor of Las Vegas," that Goodman will sign for them.

Goodman, who has been described as Las Vegas's "most popular mayor", served three terms in that office from 1999-2011 and would likely still be mayor if the city didn't have a term limit law that barred him from running again. 

Goodman gained fame as an attorney when he represented some 

The cover of Oscar Goodman's book Being Oscar

of Las Vegas's most widely recognized figures in organized crime, including Meyer Lansky and Lefty Rosenthal. Goodman even had a cameo role in director Martin Scorsese's classic 1995 mob film Casino in which he played himself. In the movie Goodman represented Robert De Niro's character, Ace Rothstein, that was based on Goodman's former client, Lefty Rosenthal. He has also appeared in the movie Rush Hour 2 and the hit TV series CSI.

Goodman, who is originally from Philadelphia, has also represented boxing legends Mike Tyson and Don King. In a review of his book, Publisher's Weekly said, "Former Las Vegas mayor Goodman delivers a fast-paced, entertaining account of his over-the-top life." Amazon readers have given the book an average rating of 4.5 out of 5 stars.

.VEGAS has welcomed the domain industry to Las Vegas with open arms. In addition to signing on as a T.R.A.F.F.I.C. sponsor and arranging Mayor Goodman's appearance, .VEGAS officials were on hand for the inaugural NamesCon conference in Las Vegas this past January. In this photo from that event you see (left to right) NamesCon's Jothan Frakes (who will also be moderating a new gTLD session at T.R.A.F.F.I.C. West Thursday afternoon, May 29, at 12:30pm), Las Vegas Mayor Pro Tem  Stavros S. Anthony, .VEGAS President and CEO James Trevino and .VEGAS's Tyson Mackay.