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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Domain
Sales Continue To Heat Up - Domain Holdings
Reports 2Q-2014 Sales Three Times Higher Than
the Previous Quarter
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After
a long recession,
we've been seeing reported domain
sales rebound nicely in 2014 and
further evidence came today when Domain
Holdings reported their 2Q-2014
domain sales (PDF file)
nearly tripled from the
previous quarter. The Delray Beach,
Florida based company's sales
rocketed from $3,381,634 in
1Q-2014 to $9,935,618 in the
recently concluded second quarter of
the year.
The
Domain Holdings report said over 79%
of their buyers were end users
who paid an average of $98,372
per name, a number that was inflated
by some exceptionally high sales on the
top end. However even if you
subtract the outliers - the top five
and bottom five sales - the company
said their average ticket price was
still a very healthy $29,019 per
name.
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Alan
Dunn
SVP Acquisitions and
Divestments,
Domain Holdings |
Domain
Holdings said their buyers
included well-known brands
like Mark Cuban Investments,
Liberty Tax, PolicyMic
and Wickr with many
new buyers reached through an
extensive outreach program
that included over 12,000
phone calls and more than
72,000 targeted emails.
Senior
Vice President Alan Dunn,
who wrote the quarterly
report, noted, "These results are not just a testimony of success for our team but further acknowledgment that our
brand continues to earn trust around the world.
While we celebrate our success in this report we should also look beyond the numbers and note that
the
value of premium domain names are growing due to the combined efforts of the industry and
great public awareness. From the success of the new GTLDs to the millions of new dollars being |
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invested in promoting existing options there never has been
a time with such extensive global
marketing finally supporting the industry we love so much."
Dunn
added, "The rest of 2014 promises to be an incredible year and I hope you enjoy the data we can share. We
are extremely proud to be part of this industry and look forward to reporting even higher sales next
quarter." |
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(Posted
July 29, 2014)
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For
all current Lowdown posts - Go
Here
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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