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To
suit the deep discount theme
prevailing throughout the
retail world over the next
four days, Coffee.club is celebrating
their launch by offering a
40% discount on all
subscription orders placed
from Friday, November 28th
through Monday, December 1st. Subscribers
choose their favorite roast,
pick a plan (determining how
often they receive two
13-ounce bags of fresh coffee,
then brew and enjoy when they
arrive. |
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Bill
McClure
Coffee.club Founder |
Coffee.club
is the first company incubated
under Startup.Club,
a .CLUB Registry program that
gives entrepreneurs an easy,
more affordable way to fund
the purchase of a
category-killing .CLUB domain
and build a company around it.
McClure has taken the ball and
run with it. Under his direction Coffee.club promises
to deliver "some of the
freshest organic, ethically
sourced roasted beans on the
market today."
With
more than 54% of
Americans drinking coffee on a
daily basis he certainly has a
vast market to tap into - and
it will be a lot easier for
Bill because he already knows
the ropes in the coffee
business.
McClure
told me that one of the
primary reasons he made the
deal was .CLUB's commitment to
help him market Coffee.club
far and wide. They have
already started doing that
and, believing that the best
way to build the business is
to have people experience it
first hand so |
|
they
will tell their friends and
neighbors about it, they are
giving away some free
6-month memberships
(valued at over $300 each).
They offered us two of those,
one for me to try and another
for one of our readers to
enjoy. If you want to enter
the free drawing and
your name is pulled from the
hat, Coffee.club will send you
two 13-ounce bags
of fresh roasted Arabica
coffee, twice a month
(four bags a month) for six
months. That is just under
20 pounds of free gourmet
coffee delivered to your door.
Please note that only
U.S. addresses are
eligible for the drawing.
|
Image
from Coffee.club |
To
give everyone an equal
change to win you can send
one entry from now
through 11:59pm U.S.
Eastern time on Monday
night (December 1).
All I will need is your
email address to give
Coffee.club to contact
you for your delivery
information and your
coffee selection. Other
than sending the
winner's email address
to Coffee.club, I will
delete all other
email addresses sent in
once the entry period
has ended in order to
protect your
privacy.
To
send an entry just send
the words Coffee.club
in an email to editor
at dnjournal.com. We
will put all of the
addresses in a
spreadsheet that will
have a number next to
each name. We will then
use Random.org
to generate a random
number (from 1 to
whatever the total
number of entries is)
and the free coffee will
go to the number
corresponding with the
same numbered line in
the spreadsheet. |
The
coffee you receive will be
small-batch, hand-roasted Third
Wave Coffee Arabica beans
delivered just days from being
roasted (the Third Wave Coffee
movement claims the highest
form of culinary appreciation
of coffee, allowing customers
to taste the subtleties of
flavor, varietal and growing
region). McClure said, "Coffee
connoisseurs have a passion
for freshness and taste, and
that passion deserves a club
of its own."
.CLUB
officials and buyer Bill
McClure the night they
announced a $100,000 deal
for McClure to acquire Coffee.club
during the T.R.A.F.F.I.C. East
conference in Miami Beach
November 1. Left to right are
.CLUB CEO Colin Campbell,
McClure, .CLUB CMO
Jeff Sass and .CLUB VP,
Business Development Michele
Van Tilborg.
McClure
also had kind words for .CLUB
saying, "The Coffee.club
domain name is incredibly
brandable, memorable and
marketable, and Startup.CLUB
made it easy for us to acquire
the name, and leverage
marketing and business support
from the .CLUB team.” |
