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February 24, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sales Boom at DomainHoldings Apt to Continue with Names Like HongKong.com, Taiwan.com & Give.com Added to Inventory

Domain Holdings released their full 2014 sales results (and 4Q-2014 results) Monday, reporting just under $31 million in sales last year. Their quarterly sales breakdown mirrored a trend of exploding high end .com sales that we watched unfold as the year progressed. After opening 2014 with a little over $3.3 million in Q1 sales business went through the roof at DH with nearly $10 million in sales reported in each of the next two quarters before they closed the year with over $8 million in Q4 - with the number of individual domains sold increasing every quarter throughout 2014. 

DH Managing Director Alan Dunn, who authored the 2014 report, credited the big gains registered over the last three quarters to "a much higher quality of exclusive inventory for sale including many owned by corporate clients never listed for sale before." The report noted some recently acquired exclusive listings that could easily propel their numbers even higher

Alan Dunn
Managing Director 
DomainHoldings.com

in 2015. It is not hard to imagine domains like HongKong.com, Taiwan.com and Give.com each selling for more money than DH booked for the entire opening quarter of 2014. 

While nearly 77% of DomanHoldings sales came from .com domains Dunn said the company is also seeing sales in new GTLDs, premium .COs and strong country code domains. Two countries,

USA/China graphic from Bigstock

the U.S. and China, are accounting for the vast majority of their sales, further underscoring another major trend in 2014 - breakout buying from China-based companies and private  investors. In 4Q-2014, the U.S. accounted for just over $4.2 million in DH sales while China generated over $2.4 million. No one else was even close with all other countries combined adding $1.4 million.

Aside from the always interesting numbers, I really like the new layout in the DH report that combines concise, right to the point text with

easy to read but highly informative graphics. It is a breeze to digest, a welcome change from traditional corporate sales reports. You can see what I mean and review some more interesting data here

(Posted February 24, 2015)  


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